Transformation continues to be a top concern for most organisations C-Level executives, with the majority indicating that their own operating model is holding back progress. Through the thousands of engagements the Enterprise Strategy team has had with executives from some of the world’s largest organisations, Amazon’s own learnings, and extensive research, we have identified patterns of success and failure in transforming how work gets done in organizations. In this executive keynote, we establish mental models supported by real world experiences for how organisations can look at what truly makes them competitive, the implications for how they organise and staff to meet those goals, and how progressive organisations are managing their people to deliver outstanding results.