Every decade has the technology that is going to change the world, only to lead to disappointment when adopting the new technology becomes too challenging. For several decades this has been the story behind artificial intelligence (AI) and machine learning (ML) and yet a tipping point has been reached where some organizations are transforming their business and others are struggling to adapt. In this session, Tom Godden, AWS Enterprise Strategist, shares how organizations can embrace AI and ML, along with stories on how some customers are driving profound societal and business results using AI and ML.