- Industry›
- Manufacturing
AWS for Manufacturing at Hannover Messe 2026
April 20-24, 2026 | Hannover Exhibition Center, Hannover, Germany | Hall 15, Booth D76
Built for Industrial AI
The future of manufacturing is intelligent, autonomous, and built on the cloud. At Hannover Messe 2026, AWS is bringing that future to life.
Visit us in Hall 15 to experience live demos of autonomous manufacturing systems, hear from industry leaders, and meet AWS experts — all focused on how physical AI, agentic AI, and intelligent data foundations are transforming modern manufacturing.
- 🏭 1,400m² booth with live, end-to-end manufacturing demos
- 🤖 Autonomous robotics, AI quality systems, and agentic AI in action
- 🎤 50+ sessions with AWS leaders, customers, and partners
- 🤝 25 partner kiosks showcasing real-world Industrial AI deployments
Attend Hannover Messe with a complimentary pass
AWS invites you to Hannover Messe, the world’s leading trade fair for industrial technology, on April 20- 24. Please register with our exclusive link to receive your complimentary full-event ticket (click here for English | click here for German).
Experience Industrial AI in Action
Discover how AWS enables intelligent, adaptive manufacturing through live demonstrations spanning the entire production lifecycle. Our booth showcases innovative solutions across three key areas: Engineering and Development, Smart Manufacturing and Supply Chain, and Smart Products and Services.
- AI-Powered Product Journey Demo – Design and produce your own custom metal drink coaster and watch it come to life on an autonomous production line powered by physical AI robotics—including Autonomous Mobile Robots (AMRs), cobots, and humanoid robots. Your journey starts in our Engineering and Development tunnel, where you'll see how manufacturers build the digital foundation for autonomous production, then moves to our Autonomous AI Manufacturing Cell, where your coaster is laser-engraved, inspected by AI-powered quality systems, and delivered to you— all through intelligent, adaptive automation.
- AWS Technology Kiosks – Dive deeper into manufacturing's transformation at dedicated kiosks featuring AWS AI services, and solutions spanning supply chain optimization, migration and modernization, embedded software development, and smart machines.
- Partner Innovation Showcase – Explore 25 partner kiosks showcasing how leading technology providers are supporting real-world applications of agentic AI, digital twins, and intelligent automation.
- Learn from Amazon – See how AWS powers Amazon's own operations through interactive displays on autonomous robotics and intelligent fulfillment. Explore the tech behind Amazon's fulfillment centers and follow the "Life of a Package" from demand prediction to same-day delivery. The Prime Air MK60 Drone will also be on display.
Join an AWS Booth Tour
Join us for a 30-minute guided tour through our AWS booth in Hall 15, Booth #D76. No registration required, just head to our booth at the scheduled time below:
- English Tours: Daily at 11:00 AM and 2:00 PM
- Additional Languages: Information coming soon for tours available in German, Korean, Chinese, Japanese, and Portuguese
Learn from AWS & Partner Experts at Hannover
Join AWS leaders, technical experts, and industry partners across multiple sessions throughout Hannover Messe—from keynote presentations on the Center Stage to deep-dive technical sessions at the Solution Lab, and engaging partner-led theater sessions in our booth.
Center Stage Keynote
From Pilot to Production: Realizing Industrial AI at Scale with AWS and Volkswagen Group | Tuesday, April 21 @ 1:15 – 1:45 PM
Speakers:
- Ozgur Tohumcu, Director of Automotive & Manufacturing at AWS
- Florian Lechner, Head of Digital Production and Logistics, Volkswagen AG
Industrial AI has crossed the chasm from promising to proven. Yet scaling AI from a successful pilot to full-scale production remains a persistent challenge for manufacturers, preventing the breakthroughs needed to navigate unprecedented disruption. Discover how leading manufacturers are closing that gap with AWS—deploying agentic AI systems that optimize complex operations and supply chains, physical AI systems that act autonomously in demanding factory environments, and unified data foundations that turn fragmented operations into a single, intelligent system—all on a cloud that's scalable, secure, and sovereign. Join us to hear how Volkswagen Group is realizing the benefits of Industrial AI at scale through their Digital Production Platform, connecting 43 plants to a single factory cloud, deploying 1,200+ AI applications, and achieving significant gains in throughput, quality, and sustainability.
Expert Stage Sessions
Run Your First Manufacturing Agentic Use Case: Live Multi-Agent System Demo | Tuesday, April 21 @ 11:15–11:35 AM |
Hall 26, Solution Lab (E43), Expert Stage 1
Speakers: Christophe Renard and Mourad Alia, Sr Partner Solution Architects at AWS
Discover how AI agents can autonomously monitor equipment and manage maintenance operations in this live demo. We’ll dive deep into real-world agentic AI systems built with Kiro that detect anomalies, diagnose root causes, and orchestrate maintenance responses - without human intervention. Watch as we explore a Gearbox Press monitoring scenario where purpose-built agents collaborate to analyze sensor data (torque, vibration, temperature) in real-time, identify issues like lubrication failure or bearing wear, and automatically create prioritized maintenance work orders in the CMMS system. Join us to learn how you can build and deploy agentic AI systems to unlock new levels of operational efficiency and agility.
Navigate Digital Sovereignty Complexity | Monday, April 20 @ 3:10 – 3:30 PM | Hall 26, Solution Lab (E43), Expert Stage 1
Speaker: Mustafa Isik, Chief Technologist Sovereignty at AWS
Whether you're migrating to the cloud for the first time or modernizing your applications to take advantage of cloud services, meeting evolving sovereignty needs is essential. Organizations across the public sector and highly regulated industries are facing increasing complexity meeting digital sovereignty requirements as the landscape continues to evolve. Join this talk to learn about the recently-launched AWS European Sovereign Cloud, a new independent cloud for Europe. Discover how the AWS European Sovereign Cloud to was designed to meet stringent regulatory, data residency, and operational needs. Gain insight into the architecture, governance structure, and operational model of the AWS European Sovereign Cloud.
From Data to Decarbonization: AI-Powered Emissions Modeling Across Manufacturing Value Chains | Wednesday, April 22 @ 12:05 - 12:15 PM | Hall 12, Stand F56 – Expert Stage
Speakers: Jonas Bürkel, Senior Solutions Architect
To meet emerging sustainability regulations and transparency requirements around the globe, manufacturers are challenged to both acquire trusted, high-quality emissions data across complex value chains and efficiently model their carbon footprint. Discover how leading manufacturers are addressing these challenges using generative AI automation and governed data-sharing platforms. In this session, we'll explore how Amazon Science is using generative AI to automate sustainability measurement processes at scale for Amazon.com and share how companies are building data platforms that enable governed sharing of confidential sustainability data across supply chains.
Masterclass Sessions
Accelerate data insights with agentic data exploration | Monday, April 20 @ 3:30-4:30 PM | Exhibition grounds, Solution Lab Automation & Digitalization (Hall 26 Booth E43), Masterclass Room 1
Speakers: AWS Solutions Architects, Rob Sable and Shawn Justice
Manufacturers need insights to drive their business forward. But when critical data is scattered across disconnected silos, finding those insights can require weeks of tedious ETL operations and data preparation. Agentic Data Exploration changes the game, using AI agents to automate analysis across disparate sources and deliver the near real-time insights you need to make critical decisions. Join us to learn how you can use Amazon Bedrock Agents to develop multi-agent workflows that can connect and analyze disparate data sources including structured databases, analytics exports, unstructured text, multimedia, and APIs. Discover practical implementation patterns for different data types, orchestrating specialized AI agents for distributed problem-solving, and reducing analysis timeframes from months to minutes while maintaining governance standards.
Automate Inventory Rebalancing with Agentic AI | Tuesday, April 21, 2026 @ 4:45 –05:45 PM | Exhibition Grounds, Hall 12, F56 Masterclass Room
Speaker: Sebastian Collins, Sr. Industry Solutions Architect at AWS
Supply chains face universal challenges: demand volatility, inventory imbalances, and the need for rapid decision-making. This masterclass demonstrates how agentic AI—autonomous AI agents that reason, plan, and execute multi-step tasks—can transform supply chain operations with decision-support and automation. Discover how to build intelligent supply chain agents and implement tool-based architectures that connect to production schedules, BOM data, and supplier systems. Experience autonomous multi-step reasoning that enables seamless transfer order creation for inventory management. Learn proven strategies for scaling agentic AI from proof-of-concept to production-ready solutions.
From Shop Floor Control to Physical AI: Bridging Industrial Connectivity and Intelligent Automation | Thursday, April 21, 2026 @ 11 AM – 12 PM | Exhibition grounds, Solution Lab Automation & Digitalization (Hall 26 Booth E43), Masterclass Room 1
Speakers: Jan Metzner - Principle Solutions Architect at AWS, Fabrizio Manfredi - Principle Cloud Architect
Leading manufacturers are evolving from utilizing traditional shop floor control systems to modern agentic architectures that enable Physical AI. Discover practical steps you can take to make this change, starting with contemporary approaches to industrial connectivity that integrate machines, processes, and inner processes through standardized protocols and interfaces. Learn how local and remote AI agents can integrate within these manufacturing environments, creating cyber-physical interfaces that bridge the gap between physical equipment and software control layers. By implementing this abstraction layer, we’ll demonstrate how AI agents can control physical processes and machines, opening new possibilities for adaptive, autonomous manufacturing systems that respond intelligently to changing production requirements and optimization opportunities.
Spotlight Stage Session
Build to Win: AI-driven Re-industrialization | Monday, April 20 @ 10:20 - 10:35 PM | Hall 26, Booth E43 - Spotlight Stage
Speakers: Joseph Rosing, Head of Smart Manufacturing & Supply Chain CoE, Automotive & Manufacturing
To gain a competitive advantage in today's manufacturing landscape, companies must embrace AI-driven re-industrialization. Modern manufacturers require the ability to perceive, respond, and re-optimize operations at a scale and speed that exceeds human capability alone. In this session, we’ll share examples of how Amazon and industry leaders have rapidly transformed operations through a process-driven approach to deploying AI—increasing throughput with higher quality yields, shorter lead times, and optimized costs. The session will include a demo of how a control tower can be used to observe and integrate agents across manufacturing and supply chain use cases.
In-booth Theater
Join us at our in-booth theater to discover how AWS and our partners are transforming manufacturing with Industrial AI. Throughout the first four days of Hannover Messe, experience 50 engaging sessions showcasing real-world manufacturing solutions, customer success stories, and innovations in physical AI, agentic AI, and intelligent automation. Find the sessions you want to hear on the theater schedule.
Theater schedule coming soon!
Before You Arrive
Make the most of your time at Hannover Messe with these pre-event resources:
- 🎟️ Register for your complimentary ticket (Click here for English | Click here for German)
- 📅 Add Hannover Messe to Your Calendar— April 20–24, 2026
- 📄 Download the Attendee Guide — (coming soon)
- 📍 Locate the AWS booth in Hall 15, booth D76
- 🤝 Request a Meeting with an AWS Expert
- 💬Connect with the AWS for Manufacturing team on LinkedIn to receive the latest updates
Our Featured Partners
With a diverse set of industrial solutions for common workloads, the AWS Partner Network helps you accelerate time to market. Come meet AWS partners at Hannover Messe to learn how you can build or access ready-made solutions. View partner demos, listen to theater sessions, and meet their experts.
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Did you find what you were looking for today?
Let us know so we can improve the quality of the content on our pages