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The AWS Rapid Ramp Credit (ARRC) Program

he ARRC Program offers $300 in AWS credits to small and medium-sized businesses (SMB) working with AWS Partners. These credits are available to both new and existing customers, and can be used to fund proof-of-concept projects or expand current AWS usage.

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Designed to support SMB customer acquisition, activation, or expansion efforts

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New Customer Acquisition

Leverage credits to progress open pipeline and close new deals  

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Customer Reactivation

Offer credits to reactivate dormant customers

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Customer Expansion

Use credits to test new workloads within existing customers

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ARRC has helped to upsell our offerings by 50% among all SMB customers

Nehal Sharma, Vice President, Cloud Solutions Group, Redington MEA

Who is eligible?

Every SMB customer is eligible for ARRC one time in their AWS lifecycle. To ensure your customer is eligible:

1

They are an SMB customer

    

2

They have an AWS ID

    

3

ARRC is tagged within ACE following the campaign tagging

         

ACE Instructions:

1

Select Yes to the question:

    Is Opportunity from Marketing Activity?

2

Insert Campaign Name to:

 Additional Comments or Marketing Campaign field

3

The end customer's AWS ID is required to deposit credits

         

AWS Rapid Ramp Credit (ARRC) Partner Program

The global AWS Rapid Ramp Credit (ARRC) Partner Program provides AWS Partners with the ability to offer $300 in AWS credits to their SMB customers. Inquire with your Partner Marketing Manager (PMM) to learn more.