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AWS at NRF 2026: Retail's Big Show
Build The Future with AI
Join Amazon Web Services (AWS) at NRF 2026: Retail’s Big Show to discover how we’re building the future with AI. Experience our latest innovations through demonstrations from AWS, Amazon, and AWS Partners. Don’t miss our Feature Session, Big Ideas presentations, and in-booth theater talks highlighting how industry leaders are accelerating product innovation, enhancing marketing effectiveness, delivering seamless commerce experiences, and optimizing operations.
Visit our booth (#4438) to see how AWS helps transform Retail and Consumer Goods businesses with the industry’s most comprehensive portfolio of cloud and AI capabilities.
Featured Session
AWS and PepsiCo: Accelerating AI-Driven Transformation from Customer Service to Supply Chain Innovation
PepsiCo and AWS have forged a multi-year partnership to accelerate PepsiCo's digital transformation across its global operations. This cloud-first approach positions PepsiCo to enhance consumer experiences, streamline operations, and drive innovation across its multi-billion-dollar beverage and snack business. Join Dave Dohnalik, SVP Technology Strategy and Enterprise Products at PepsiCo, and Kris Satterthwaite, GM/Head of Sales (US Retail, Restaurants, and CPG) at AWS as they discuss recent AI highlights and more around their innovation roadmap.
Sunday, Jan 11, 10:30-11am
Location: Mirakl Stage: Featured Stage 2 – Javits Center
Speakers:
- Dave Dohnalik, SVP Technology Strategy and Enterprise Products at PepsiCo
- Kris Satterthwaite, GM/Head of Sales, US Retail, Restaurants & CPG at AWS
AWS Big Ideas Sessions
Hear from our customers and AWS Partners in our Big Ideas Sessions - Location: Expo Stage 4, Level 1
AI Meets Home Services: Taskrabbit’s Integration with Alexa+
Sunday, Jan 11, 1:00-1:30pm
Taskrabbit and Amazon’s Alexa+ are collaborating to launch the first ever instant booking service. Soon customers will be able to ask Alexa to help with tasks such as mounting a TV or home cleaning simply by just asking Alexa to "book it." This agentic LLM powered integration enables users to conquer their to do lists with Alexa+ by booking local services all through natural conversations. Powered by Alexa's WebAction SDK and AWS' NovaAct service, Alexa+ can navigate Taskrabbit's web pages and complete bookings on customers' behalf without having to implement deep API integrations, all you need is a website. This partnership marks a significant advancement in merging AI, voice technology, and on-demand services. Join Taskrabbit's CEO, Ania Smith, AWS, and the Amazon Alexa+ team to explore the technical achievements, strategic implications, and future possibilities of this experience.implications, and future possibilities of this experience.
AI Innovation: From Design to Customer Satisfaction
Sunday, Jan 11, 3:15-3:45pm
Leading retail and consumer goods brands are transforming their internal and customer facing operations through AI applications. Join industry leaders from Deckers, Tapestry, and Nestle Purina North America to learn how AI implementation drives revenue growth, reduces costs, and enhances customer satisfaction. Discover practical strategies to integrate AI into your business operations and stay competitive in the evolving retail landscape.
Democratizing Retail Media: Technology that powers growth
Monday, Jan 12, 10:15-10:45pm
Learn how Amazon Retail Ad Service is making advanced retail media capabilities accessible across retail sectors. Hear how industry retailer leader, Macy's, leverages this technology to enhance their established platform and drive incremental growth. You'll walk away with actionable strategies to implement retail media solutions that can transform your advertising capabilities and unlock new revenue opportunities.
How Amazon and adidas are setting new fulfillment standards for the footwear industry
Monday Jan 12, 1:30-2:00pm
Shoppers’ expectations are evolving faster than ever. They now expect seamless access to products, effortless returns, personalized experiences, and rapid delivery. To meet these demands, adidas is partnering with Amazon to advance its digital commerce and supply chain operations through the use of data and cutting-edge technology. As a pioneer in the global footwear industry, adidas continues to lead the industry and inspire others to rethink how they deliver products to shoppers around the world. Join senior leaders from Amazon and adidas as they share how their collaboration is redefining fulfillment, returns, and the end-to-end shopper experience. Learn how Amazon’s innovative solutions are helping adidas achieve greater speed, accuracy, and consumer experience, and hear their shared vision for the next generation of shopper-focused innovation shaping the future of digital commerce.
Transform Customer Experience with AI: Lessons from Saks Global and Dine Brands
Monday Jan 12, 2:13-3:00pm
Customers have more options than ever, and the quality of their experience is the new battlefront for retailers and restaurant brands. In this session learn how Saks Global is using the cloud and AI to understand customers’ emotions and behavior, fixing critical pain points, and continuously innovating to deliver exceptional experiences. Hear how Dine Brands transformed its technical support across franchises, resulting in 34% faster ticket resolution and reduced backlogs, through streamlined, intelligent assistance. Gain practical tools for developing data-driven customer experience strategies that boost loyalty and accelerate business growth.
In-Booth Technology Demonstrations
Supply chain and operations
Learn how AI enables supply chain resilience and agility while reducing costs with end-to-end visibility of inventory placement, order management, and logistics.
Omnichannel commerce
Discover how AI powers frictionless consumer experiences across both digital and physical channels, transforming everything from personalized product discovery to seamless purchase and pickup options.
Product innovation and merchandising
Uncover how AI transforms the entire product lifecycle - turning market insights into revenue-generating offerings faster than ever before.
Marketing and advertising
Learn how AI can deliver personalized experiences and unmatched insights to optimize marketing spend and drive growth.
Featured AWS Partner
Discover purpose-built retail and consumer goods solutions and services from an extensive network of over 200 industry-leading AWS Partners with demonstrated technical expertise and proven customer success in building industry-specific solutions on AWS. Visit AWS booth 4438 to meet NRF 2026 featured AWS Partners driving innovation with modern technology for retail and consumer brands.
Amazon Technologies
AWS at NRF 2026 Overview
View our Retail and Consumer Goods attendee guide for an overview of AWS at NRF 2026
AWS In-Booth Theater
Discover breakthrough technologies and innovations through 20-minute presentations by AWS, Amazon, and AWS Partners throughout the event.
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Sunday, January 11
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Monday, January 12
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Tuesday, January 13
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Discount Code
Use discount promo code 3431 when booking your all access pass!
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