In this informative video, Ayesha Borker, a senior solution architect at AWS, demonstrates the powerful theme detection capability of Amazon Connect Contact Lens. She explains how this feature helps businesses automatically discover trending reasons for customer contacts, complementing the existing contact categorization functionality. Ayesha walks through the process of setting up theme detection in an Amazon Connect instance, including necessary permissions and generating theme reports. She then illustrates how to analyze these themes to improve contact center processes, enhance customer experience, and achieve measurable business outcomes. The video showcases practical examples of using theme insights to create real-time supervisor notifications, provide better agent guidance, and automate simple customer queries using Amazon Lex.