Colton Malkerson, Director of Partnerships at Stability AI, introduces Stable Diffusion XL, their latest state-of-the-art image model now available through Amazon Bedrock. This fully-managed service allows AWS customers to access foundation models via an API, enabling developers to build generative AI-powered applications. Stable Diffusion XL offers enhanced capabilities for text-to-image and image-to-image generation, with improved color accuracy, contrast, and lighting. Common use cases include advertising, marketing, media, entertainment, and gaming. Users can create personalized content, augment creative teams, and localize visuals using AWS's scalable and reliable cloud platform.