In this keynote from AWS re:Invent 2023, Dr. Ruba Borno, VP of AWS Worldwide Channels and Alliances, explores how AWS and its partners are achieving 'impossible firsts' and transforming industries. The presentation features customer success stories, partner insights, and launches of new AWS services. Key highlights include discussions on generative AI, sustainability initiatives, and improvements to the AWS Marketplace. The keynote emphasizes the power of partnerships in driving innovation and customer success across various sectors. Several AWS executives and industry leaders join Dr. Borno to share their perspectives on cloud transformation and emerging technologies.

00:00 - Welcome
03:00 - Awards recognition
10:30 - Fireside Chat - Simon Anderson, CEO of MissionCloud, Tom Lucas, founder, MagellanTV, Julia Chen, VP, Partner Core, AWS
19:30 - AWS Customer Engagement Incentive
21:45 - Guest Speaker - Andy Tay, Lead, Accenture Cloud First
27:00 - Fireside Chat - Jay Bonci, CTO, USAF; Tom Siebel, CEO, C3 AI; Jeff Kratz, VP, WW Public Sector Channels & Alliances, AWS
33:53 - AWS Generative AI center of excellence
36:30 - Blackstone and Pinecone
39:45 - Guest Speaker - Paul Flipps, President, Strategic Account, ServiceNow
45:50 - LAUNCH - AWS Resilience
46:10 - LAUNCH - AWS Cyber Insurance
46:30 - LAUNCH - AWS Built In
49:00 - Fireside Chat - Emily Mossburg, Global Head of Security, Deloitte; Ankur Shah, SVP/GM, Palo Alto Networks; Arno Van Der Walt, SVP and CISO, Marriott; Chris Niederman, Managing Director of Global Account Sales & Strategic Alliances, AWS
1:02:45 - LAUNCH - AWS Marketplace Saas QuickLaunch
1:03:30 - LAUNCH - AWS Marketplace APIs for sellers
1:05:18 - DEMO - AWS Partner Central - Featuring: Denise Dresser, President, Salesforce and Matt Yanchyshyn, VP, AWS Marketplace
1:10:00 - LAUNCH - AWS Partner CRM Connector Salesforce AppExchange
1:13:45 - Fireside Chat with Adam Selipsky, CEO, AWS
1:27:05 - McKinsey
1:29:00 - Impossible Firsts and Conclusion