This AWS re:Invent 2023 session explores advanced strategies for deploying Backstage on AWS, featuring insights from AWS and Spotify experts. The speakers discuss how Backstage transforms developer portals by simplifying onboarding, improving best practices adherence, and providing a unified view of organizational operations. They delve into Spotify's implementation of Backstage, showcasing its powerful plugin architecture and ability to reduce cognitive load for developers. The session also covers AWS integration patterns, deployment strategies, and real-world examples of how companies like Toyota have leveraged Backstage to significantly improve their development processes. Key topics include software templates, infrastructure feedback mechanisms, cost optimization, and best practices for implementing internal developer platforms.