In this keynote from the Amazon AI Conclave 2024, Ganesh Gella, Director of Engineering for Amazon Lex & Amazon Bedrock Agents, explores the transformative power of generative AI. He discusses how natural language is becoming the new interface for human-computer interaction and outlines the four essential elements for building effective generative AI applications using Amazon Bedrock. Gella showcases various AWS tools and services like Amazon Titan models, Knowledge Bases, and Agents for Bedrock that enable businesses to harness generative AI capabilities. He also demonstrates real-world applications of these technologies through customer examples and product demos. The presentation highlights how AWS is making generative AI more accessible and powerful for businesses across industries.