This video from AWS re:Invent 2023 explores how AWS Global Accelerator can improve web application performance, availability, and security. Sean Meckley from AWS and Sathya from TheTradeDesk discuss Global Accelerator's architecture, features, and benefits, including traffic routing optimization, DDoS protection, and cross-region failover capabilities. They explain how Global Accelerator ingests client traffic at edge locations and routes it over AWS's private network backbone to application endpoints. The session covers recent Global Accelerator updates and provides a case study of how TheTradeDesk leverages the service to meet strict latency requirements for their ad bidding platform. Overall, the video demonstrates how Global Accelerator can help organizations deliver faster, more reliable application experiences to globally distributed users.