In this video, Shwetang Oza, a specialist Solutions Architect for Amazon DynamoDB, demonstrates the powerful NoSQL Workbench tool for data modeling. He showcases how to create tables, visualize data, and generate sample code using this free tool. Oza highlights key features like building data models, visualizing relationships, and deploying to AWS or local environments. The demo walks through importing a sample model, editing table structures, and generating Python code for database operations. NoSQL Workbench accelerates DynamoDB development by allowing iterative design and testing of data models and access patterns. Developers can download the tool to experiment with data modeling concepts for DynamoDB projects.