In this comprehensive workshop on data modeling with Amazon DynamoDB, AWS specialists Rob McCauley and Chad Tindel guide viewers through the fundamentals and advanced concepts of NoSQL database design. They contrast DynamoDB's schemaless approach with traditional relational databases, emphasizing the importance of understanding access patterns and designing efficient partition and sort keys. The presenters demonstrate various modeling techniques, including single-table design, global secondary indexes, and item collections, using real-world examples and live demos. They also introduce tools like NoSQL Workbench for visualizing and testing data models. This session provides valuable insights for developers and architects looking to leverage DynamoDB's scalability and performance for their serverless applications.