In this video, Florian Mair demonstrates how to build and deploy a Kafka connector for Amazon MSK Connect. He walks through the code for an EventBridge sync connector, explaining key components like the connector class, configuration, and task implementation. The tutorial covers local testing using Docker and deploying to AWS using Amazon MSK Connect. Florian shows how to create a custom plugin, configure the connector, and monitor its operation in AWS. This practical guide provides developers with the knowledge to build their own Kafka connectors for integrating Apache Kafka with AWS services.