This video from AWS re:Invent 2023 explores the intersection of SaaS and generative AI, focusing on multi-tenant patterns and strategies. Presenters Tod Golding and James Jory discuss how to implement generative AI in SaaS environments, covering topics like tenant-specific customizations, data partitioning, pricing models, and architectural considerations. They delve into techniques such as Retrieval-Augmented Generation (RAG) and fine-tuning for creating targeted tenant experiences. The session also addresses challenges in isolation, throttling, and cost attribution specific to multi-tenant generative AI implementations. Practical examples and architectural patterns are provided to help SaaS providers integrate generative AI capabilities effectively.