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DeepRacer Events

DeepRacer is the fastest way to get your team started with Machine Learning (ML) and Artificial Intelligence (AI). As of December 15, 2025 AWS DeepRacer as a service is no longer available in the AWS Console, and AWS DeepRacer devices are no longer available for purchase on amazon.com. Coming in early 2026, DeepRacer on AWS will be available as an open-source product, enabling customers to deploy and operate DeepRacer within their own AWS accounts.

How it works

DeepRacer on AWS (coming January 2026) will offer a suite of educational tools, workshops and resources that make it easy and effective to host hands-on ML education for your team through the fun and excitement of racing autonomous vehicles. Your company can host online, in-person, and hybrid events that make it fun and easy to build an inclusive ML/AI savvy company culture, no matter where in the world you may be.

Benefits

A hands-on way to experience ML

DeepRacer events start with a hands-on workshop that helps attendees learn the basics of ML, start training reinforcement learning models, and test them in an exciting, autonomous car racing experience.

Encourage experimentation and growth

Attendees can test their newfound skills in either a virtual or in-person event format by experimenting with multiple sensor inputs, the latest reinforcement learning algorithms, neural network configurations and simulation to-real domain transfer methods. 

Foster team building and competition

DeepRacer events provide an opportunity for attendees to compete for prizes and hone their machine learning skills, online or in-person, while sharing ideas and insights on how to succeed.

Customer testimonials

Sephora

"DeepRacer is really fun because it brings so many teams together all working with each other, but at the same time we're also learning something. For Sephora, customer experience is the heart of what we do. One of the key strategies within this is technology. ML plays a really big part in how we present our brand to our consumers. This basically permeates to every customer interaction." Bregadeesh Samapathy, CIO Sephora Digital SEA

JPMorgan Chase & Co.

"More than 3,500 JPMorgan Chase developers across 20 cities have learned to code and build machine learning into their workflows, use Python, Sagemaker, Jupyter Notebooks, and Reinforcement Learning and become more proficient with the AWS Console in just the past two years. This is helping us to deliver on our hybrid multi-cloud strategy and has improved mobility within the company – with software engineers pivoting their careers into AI/ML roles." George Sherman, CIO Global Technology Infrastructure.

Expedia Group

“One of the most well-run, fun and engaging events Expedia has hosted in a long time.” said Bahla Dalvi, VP of Technology for Lodging Platform, Expedia Group

Moody's Analytics

“The virtual AWS DeepRacer event was a way for us to upgrade our thinking and methodology on all ML aspects and pull them into our products and operational processes for gathering and acquiring data” says Chris Thomas, Managing Director, Moody’s Analytics Accelerator.

Reece Group

“(DeepRacer) is a great way to get a big group of our folks to become aware of the opportunities that artificial intelligence raise for our customers,” said Marcos Kurowksi – Reece Group Chief Technology Officer

Morningstar

"Our AWS DeepRacer challenge harnesses our employees' enthusiasm for machine learning and artificial intelligence. It provides hands-on training across the company and accelerates Morningstar's practical application of machine learning across our investing products, services and processes. The response from our teams has gone well beyond my expectations, and it has been a fun way to unite our global teams, whether in technology or other functions," said James Rhodes, Chief Technology Officer at Morningstar.

DBS

“Learning from one of the best in tech, we worked with AWS to bring an AWS DeepRacer League to DBS. The aim was to build a critical mass of both tech and non-tech employees who are familiar with the basics of Artificial Intelligence and Machine Learning, me included,” said Piyush Gupta, DBS CEO.

Who should host a DeepRacer event?

DeepRacer is designed to help enterprise customers in any stage of their ML journey. Whether your company is new to ML or has a dedicated team of experienced ML practitioners, DeepRacer can help companies interested in upskilling their workforce, inspiring ML innovation in the workplace, filling the ML talent gap, or getting started with ML.

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