Posted On: Jan 8, 2019

Amazon Pinpoint is now available in the US West (Oregon), EU (Frankfurt), and EU (Ireland) regions in addition to the US East (Virginia) region. You can now use Amazon Pinpoint to power your digital user engagement without having to transfer your customer data across regions.

This regional expansion is particularly useful for organizations in certain regions of the EU, where data residency considerations previously made it difficult for many customers to use Amazon Pinpoint. It also creates a global infrastructure that helps to improve availability and redundancy while reducing latency.

With Amazon Pinpoint, you can engage your customers by sending them marketing campaigns and transactional messages across email, SMS, push notifications, and voice messages. Amazon Pinpoint's built-in analytics suite helps you monitor and analyze the performance of your engagement efforts and develop a deeper understanding of your users demographics and behaviors. Additionally, the application analytics tools enable you to track the ways that your customers interact with your mobile and web applications.

To learn more about Amazon Pinpoint, please visit