Posted On: Oct 7, 2020

AWS Elemental MediaConvert now supports Nielsen SID/TIC watermarking for mezzanine and OTT content delivery. This feature enables the application of Nielsen watermarks to encoded audio streams that can be detected by metering equipment to track the number of viewers, type of viewing equipment, and consumption methods. Once content is encoded with SID/TIC unique identifiers, the job record and log is packaged and saved for easy transfer to Nielsen where the content is registered. Registered content can be metered across different device types and consumption methods through Nielsen analysis, enabling you to track your viewership and content impact.

Nielsen watermarking is priced as an add-on feature for MediaConvert on-demand jobs and is available at no extra charge for jobs running in Reserved Transcoding Slots (RTS). For details on pricing, please visit the pricing page for MediaConvert.

Using MediaConvert, audio and video providers can easily and reliably transcode on-demand content for broadcast and multiscreen delivery. MediaConvert functions independently or as part of AWS Media Services, a family of services that form the foundation of cloud-based workflows and offer the capabilities needed to transport, transcode, package, and deliver audio and video.

To learn more, please visit the MediaConvert product page.