AWS Marketplace introduces agent mode and AI-enhanced search to accelerate solution discovery

Posted on: Nov 30, 2025

AWS Marketplace introduces two new AI-powered capabilities, agent mode and enhanced search, to accelerate solution discovery across over 30,000 listings. These capabilities reflect the shift to solution-centric procurement in AWS Marketplace, helping you more quickly discover and evaluate solutions to your business challenges.

Agent mode, a conversational discovery experience that’s purpose-built for software procurement, helps you reach informed purchasing decisions fast. Describe your use case, upload business requirements documentation, and discover solutions that match your needs. Through interactive dialogue, you can ask questions and explore product insights drawn from AWS data, security and compliance records, verified vendor information, and real-time web intelligence. Agent mode accelerates your evaluation with dynamic side-by-side comparisons personalized to your requirements that can be customized with natural language. Once you’re ready to buy, you can initiate a purchase or create a downloadable detailed purchasing proposal to share with your internal stakeholders for approvals. You can also get the same tailored discovery experience on your preferred AI application through an integration with the AWS Marketplace MCP server.

AI-enhanced search helps you find the right the solutions fast and start evaluating your options on product pages or in agent mode. You can describe your needs and receive relevant solution results with AI-generated summaries to better understand your options and key consideration factors. New smart categories dynamically adapt to your specific search, helping you narrow down results with tailored topics. With the AWS Specializations badge added to search results, you can easily identify technically validated Partners across industries, use cases, and services.

To start discovering products, visit the AWS Marketplace website to use AI-enhanced search and agent mode. To learn more about Marketplace MCP, visit the MCP server documentation.