Due to recent privacy regulations like GDPR and CCPA, companies across many industries need to perform record-level updates and deletions for people's "right to be forgotten" or changes to consent as to how their data can be used. Previously, you had to create custom data management and ingestion solutions to track individual changes and rewrite large data sets for just a few changes. With Apache Hudi on EMR, you can use familiar insert, update, upsert, and delete operations and Hudi will track transactions and make granular changes on S3 which simplifies your data pipelines.