This video demonstrates Amazon Bedrock Guardrails, a feature that enables customized safeguards for generative AI applications. Raj Pathak, a Principal Solutions Architect at AWS, explains how Guardrails allows users to implement filters for content, denied topics, sensitive information, and word usage. The demo showcases the creation and application of guardrails for a fictional doctor's office, highlighting how it can block inappropriate content, mask sensitive information, and ensure responses are grounded in factual information. Guardrails supports multiple filtering policies to enhance control and customization of generative AI applications based on safety and privacy requirements.