Lonely Planet, a premier travel publisher, leveraged Amazon Bedrock and Anthropic's Claude-2 to revolutionize their itinerary generation process. By implementing a retrieval augmented generation solution, they were able to create thousands of unique travel experiences and itineraries at 80% less cost than manual curation. Chris Whyde, Senior VP of Engineering, explains how this secure and scalable generative AI solution allows Lonely Planet to meet customer demand for more personalized travel content while freeing up writers to focus on discovering new destinations. The company found Amazon Bedrock to be 78% more cost-effective than other models, enabling them to scale their offerings and inspire travelers with AI-generated yet authentically curated itineraries.