AWS HPC Blog
Author: Niro Amerasinghe
Niro Amerasinghe is a Senior Solutions Architect based out of Auckland, New Zealand. With experience in architecture, product development, and engineering, he helps customers use AWS to grow their businesses.
How vertical scaling and GPUs can accelerate mixed media modelling for marketing analytics
In marketing analytics, mixed media modeling (MMM) is a machine learning technique that combines information from various sources, like TV ads, online ads and social media to measure the impact of marketing and advertising campaigns. By using these techniques, businesses can make smarter decisions about where to invest their money for advertising, helping them get […]