AWS Messaging Blog

Email Best Practices from AOL (Guest Post)

Today, we are thrilled to present a guest post from one of our friends at AOL. James LaPlaine is the Vice President of Technology Operations at AOL, overseeing AOL’s global data centers, networks, systems, and consumer facing applications. You can read more about James’ thoughts on topics in Technology &  Leadership on his blog: http://mentaleffort.wordpress.com […]

Using Microsoft SQL Server 2008 R2 with Amazon SES

This post will help you configure Microsoft SQL Server 2008 R2 to send email through Amazon SES. The instructions apply if you are running SQL Server in Amazon EC2 or hosted elsewhere. This post assumes you are running on Microsoft Windows Server 2008 R2 and SQL Server Management Studio is installed. If you need installation […]

4 Tips to Help You Send Higher Quality Email

Navigating the minefield of spam filters and deliverability concerns can seem pretty difficult when you’re just trying to put together an email to send out to your list.  To try to make it easier, we’ve put together a few tips that we hope will help you elevate your email quality. When you’re composing email to […]

Easy DKIM is here! But why should I care?

Yes, folks, it’s true! Easy DKIM is live. Amazon Simple Email Service has always supported DKIM signing, but before today, you had to sign the messages yourself. This could be challenging depending on what email sending client you’re using and your ability to customize which headers are included in the signature disposition. You may be […]

Blacklisting (Part 2)

A few weeks ago, Jenn wrote about the “Address Blacklisted” error. As she states, “This error means that or one or more of the addresses in the To, Cc, or Bcc field of the email you just tried to send is on our blacklist.” In other words, you emailed an address that doesn’t exist and […]

5 Ways to Decrease Your Bounce Rate

One of our recent posts talked about what bounces are and mentioned that a good hard bounce rate is usually less than 5%. In this post, you’ll learn five strategies that will help you achieve a low bounce rate. Don’t buy or rent mailing lists. The folks who are trying to sell or rent the […]

The Amazon SES “Address Blacklisted” Error

Today, we wanted to address something that we’re seeing a lot of questions about on our forums – the “Address Blacklisted” Error. Occasionally, as you send via Amazon SES, you will have your message rejected with an “Address Blacklisted” error. The error you have run into is not a type of enforcement on your account […]

Email Definitions: Bounces

A key concept in email is that of a bounce. A bounce is usually an indication that the message you sent was rejected by the intended recipient’s email infrastructure and may not have reached the recipient. Hard and Soft Bounces A hard bounce indicates a persistent delivery failure (e.g., mailbox does not exist). In other […]