Networking & Content Delivery

Varad Ram

Author: Varad Ram

Varad is an Enterprise Solutions Architect supporting Advertisement and Marketing vertical at AWS. He collaborates closely with users to design scalable and operationally efficient solutions. Currently, his primary focus is on analytics and helping users maximize their return on investment in generative AI. In his free time, Varad enjoys biking with his children and playing tennis.

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How Magnite uses Amazon VPC Route Server and Border Gateway Protocol (BGP) to build dynamic hybrid-cloud routing

Magnite, the largest independent sell-side advertising company, runs an engineering team that processes more than a trillion ad requests each day across Amazon Web Services (AWS) and its own data centers. In Magnite’s hybrid-cloud environment, network behavior is not background infrastructure. It’s part of the application. The team needs deterministic traffic steering, fast failover, and […]