Oct.14-15, | China• Shenzhen

2025 Amazon Web Services Software Companies Forum & Marketplace Seller Conference

Conference Introduction

A global tech paradigm shift is reshaping industries worldwide. To thrive, businesses must now leverage Agentic AI to redefine their global operations. Building products from the ground up, creating streamlined operational systems, and scaling globally are essential for weathering economic shifts and leading the industry.

This is your opportunity to connect with AWS global experts, focus on the critical theme of"Accelerating Software Innovation and Globalization," and launch a meaningful dialogue about driving innovation and achieving worldwide growth. You will discover cutting-edge Agentic AI technologies to supercharge your software innovation, explore best practices for taking your software global, learn from proven success stories, and unveil the secrets to leveraging AWS Marketplace as a direct path for software companies to capture international markets and accelerate customer acquisition worldwide. Immerse yourself in our dynamic expo, get personalized expert consultations, and connect with key media. Seize this all-in-one opportunity to fast-track product innovation and spark explosive growth for your global business.

Highlights

Learn Proven Strategies for Taking Software Global

Get a comprehensive breakdown of the challenges and opportunities in global expansion, complete with actionable go-to-market strategies and operational playbooks.

Discover the Forefront of Agentic AI to Speed Up Your Innovation Cycle

Delve into the latest trends in Agentic AI and get a systematic overview of how to harness AI to boost product innovation, from strategy to execution.

Unlock the AWS Marketplace Fast Track to Global Customers and Growth

Find out how software companies can effectively use AWS Marketplace to reach new international customers and drive global business growth.

All-in-One Immersive Sessions to Fuel Your Innovation and Growth

Connect with resources, get expert solutions, and accelerate your product innovation and global footprint through our professional expo, personalized expert consultations, and media engagement opportunities.

Join a Global Convergence of Experts on International Expansion for Software Businesses

Get face-to-face with AWS global executives and tech leaders. Gain firsthand knowledge on global expansion from their insights and real-world experience, and collaborate to chart new courses for global success.

2025 Amazon Web Services Software Companies Forum

Agenda - Day 1: Oct.14

Time	Topic
13:00-13:20	Opening Speech
13:20-14:05	Panel Discussion: Softwere Product Innovation in the Agentic AI Era
14:05-14:15	The Future is Here-Agentic AI Driving Innovation in the Software Industry
14:15-14:35	Building the Next Generation of Agentic AI-Driven Software Applications on Amazon Web Services
14:35-15:25	How Amazon Web Services' Full-Stack AI Capabilities Drive Software Transformation Behind the Global Hit Product: The Software Innovation Journey of Plaud.ai Building AI-Powered Innovative Products with a High-Quality Data Foundation Solidifying the Data Foundation: How Snowflake Drives AI Software Innovation
15:25-15:30	Closing Remarks
16:00-18:00	Breakout Session：Reimagine Software Business with Agentic AI

2025 Amazon Web Services Marketplace Seller Conference

Agenda - Day 2: Oct.15

Time	Topic
9:30-9:40	Opening Speech: AWS Marketplace is Best Choice for Software Companies Go to Global
9:40-10:05	AWS Marketplace Help Accelerate Software Companies' Business Growth.
10:05-10:30	Fireside Chat：Explore Growth Acceleration Paths with Global Partners
10:30-10:55	The General Roadmap for AWS Marketplace
10:55-11:05	Customer Sharing：From Local to Global, From Customer Acquisition to Growth
11:05-11:30	Fireside Chat：Providing Comprehensive Market Resources for Partners
13:30-17:30	Hands-on Lab: Product Listing Bootcamp
14:00-16:30	Track 1: Transaction on Marketplace Track 2: Go to Market Track 3: Co-sell and Scale

Amazon Web Services Marketplace Seller Conference - Track introduction

Listing Bootcamp

Get hands-on experience with AWS Marketplace through technical labs designed for sellers. Sessions include live demonstrations, and you can complete labs at your own pace throughout the day. To participate in the labs, bring your laptop with access to your AWS account. Watch demonstrations or connect with technical experts if you prefer not to use a laptop. This track is designed for technical leaders, IT decision makers, and developers.

Transaction on Marketplace

Optimize your go-to-market strategy, from product development through enterprise sales execution. Attendees should have intermediate to advanced knowledge of AWS Marketplace operations and be looking to scale their presence and revenue.

Go to Market

Discover effective ways to reach new customers and position your solutions in AWS Marketplace. Learn how to showcase your offerings and optimize your products with AWS Marketplace features and connect with AWS customers seeking your solutions.

Co-sell and Scale

Enhance your operational efficiency using AWS Marketplace features and programs. Discover proven approaches to streamline your processes and grow your presence in AWS Marketplace. Designed for attendees looking to elevate AWS Marketplace business and operational efficiency.