We use essential cookies and similar tools that are necessary to provide our site and services. We use performance cookies to collect anonymous statistics, so we can understand how customers use our site and make improvements. Essential cookies cannot be deactivated, but you can choose “Customize” or “Decline” to decline performance cookies.
If you agree, AWS and approved third parties will also use cookies to provide useful site features, remember your preferences, and display relevant content, including relevant advertising. To accept or decline all non-essential cookies, choose “Accept” or “Decline.” To make more detailed choices, choose “Customize.”
Customize cookie preferences
We use cookies and similar tools (collectively, "cookies") for the following purposes.
Essential
Essential cookies are necessary to provide our site and services and cannot be deactivated. They are usually set in response to your actions on the site, such as setting your privacy preferences, signing in, or filling in forms.
Performance
Performance cookies provide anonymous statistics about how customers navigate our site so we can improve site experience and performance. Approved third parties may perform analytics on our behalf, but they cannot use the data for their own purposes.
Allowed
Functional
Functional cookies help us provide useful site features, remember your preferences, and display relevant content. Approved third parties may set these cookies to provide certain site features. If you do not allow these cookies, then some or all of these services may not function properly.
Allowed
Advertising
Advertising cookies may be set through our site by us or our advertising partners and help us deliver relevant marketing content. If you do not allow these cookies, you will experience less relevant advertising.
Allowed
Blocking some types of cookies may impact your experience of our sites. You may review and change your choices at any time by selecting Cookie preferences in the footer of this site. We and selected third-parties use cookies or similar technologies as specified in the AWS Cookie Notice.
Your privacy choices
We display ads relevant to your interests on AWS sites and on other properties, including cross-context behavioral advertising. Cross-context behavioral advertising uses data from one site or app to advertise to you on a different company’s site or app.
To not allow AWS cross-context behavioral advertising based on cookies or similar technologies, select “Don't allow” and “Save privacy choices” below, or visit an AWS site with a legally-recognized decline signal enabled, such as the Global Privacy Control. If you delete your cookies or visit this site from a different browser or device, you will need to make your selection again. For more information about cookies and how we use them, please read our AWS Cookie Notice.
Join us at Startup Loft at the AWS Summit Amsterdam to network with the region's most innovative startups and influential investors. Explore exclusive AWS programs designed specifically for startups, gain invaluable business and technical insights from industry experts and learn firsthand where investors are placing their bets.
Connect with fellow founders, share experiences, and tap into the expertise of AWS technical professionals who understand the unique challenges startups face.
11:00 - 11:45 | Welcome to Day One: AWS Loves Startups
There's a reason why the biggest names in the startup world have been building on AWS and we've learned a great deal helping these companies grow. Join us to learn about how AWS supports startups and hear from Weaviate in a fireside chat about their go-to-market partnership with AWS.
Speakers: Veronica Ostring, Sr Startup Account Manager at AWS Byron Voorbach - Field CTO at Weaviate
12:00 - 12:45 | SaaS architecture pitfalls: Lessons from the field
Make or break architectural decisions can define your SaaS startup's ability to scale and serve customers effectively. Join us to explore real-world lessons on tenant isolation, data partitioning, and operational scalability, and learn practical strategies to build foundations that support rapid growth while avoiding costly architectural pivots.
Speakers: Siva Sadhu, Sr SaaS Factory Solution Architect at AWS Jean Weeber, Head of Engineering at Voyc
12:45 - 13:30 | Move Fast, Stay Resilient and Secure: Exploring Best Practices
Building quickly shouldn't compromise security and resilience. Join us as we explore best practices for startups to strengthen their security posture and operational resilience while scaling effectively. Learn how Keyrock implements these practices for their digital asset markets to maintain compliance with frameworks like DORA and SOC-2.
Speakers: Milo Oostergo, Principal Startup Solution Architect at AWS Robert Dudley, Head of Infrastructure at Keyrock
13:45 - 14:30 | From Hype to Impact: Generative AI Architecture Patterns In Production for Startups
Launching generative AI applications requires careful considerations around model selection and evaluations, fine-tuning versus RAG, security, privacy, hallucination control, and cost management. In this session, we will dive into common architecture patterns, security guardrails, governance approaches, and optimization tricks to launch your generative AI workloads in production. Join us to learn how Zeta-Alpha leverages fine-tuning and customized RAG to power their enterprise search platform.
Speakers: Maurits de Groot, Startup Solution Architect at AWS Fernando Rejon Barrera, CTO at Zeta Alpha
15:00 - 15:45 | Simplify Generative AI App Development With Agents
Discover how Amazon Bedrock's multi-agent collaboration helps startups build sophisticated AI workflows without massive engineering overhead. Learn to deploy specialized AI agents that work together seamlessly, orchestrated by a supervisor agent for complex tasks. We'll demonstrate how this approach accelerates development of AI applications - from customer service to data processing - while maintaining reliability and accuracy. Learn how Aikido implemented agents to automatically triage and remediate security issues in their developer security platform.
Speakers: Yash Singh, Startup Solution Architect at AWS Berg Severens, AI Lead at Aikido
16:00 - 16:45 | State of European Tech - panel
Join us for an engaging conversation on the 'State of European Tech'. We will dive into the current investment trends, emerging opportunitiesand market dynamics shaping Europe's startup ecosystem. Learn how investors are evaluating companies, what metrics matter most in 2025, and where they see the biggest opportunities for differentiation in an increasingly competitive market, with special attention to the growing impact of generative AI.
16:45 - 17:30 | How to Fail, Epicly: A Panel About Founder Mindsets to Avoid at All Costs
What is the worst advice founders can hear? In this panel, top founders will share their experiences and mistakes along the way and what they learned from it. Join us for some eye-opening stories about the wild ride of building a business.
