- AWS Elemental›
- AWS Elemental Inference›
- Customers
Discover how customers are using AWS Elemental Inference
AI-powered vertical video in real time—fully managed and at scale
Overview
"AWS Elemental Inference provides AI capabilities that automatically generates vertical video and creates social-optimized clips in real-time enabling media companies to dramatically increase audience engagement on social-first platforms while their creative teams stay focused on producing exceptional live content."
Alex Holtz, IDC Research Director
Fox Sports
AWS Elemental Inference exemplifies the power of the partnership between Fox Sports and Amazon Web Services to rapidly turn innovation into real-world impact. What began as a hackathon concept—addressing the reality that nearly 90% of Fox Sports Digital content is consumed vertically—has evolved into a production-ready, machine-learning–driven solution built for live sports at scale.
Over the course of 18 months, Fox Sports and AWS collaborated to train and refine a custom model that understands the editorial nuances and creative standards behind Fox Sports’ vertical highlights. Powered by AWS Elemental Inference, the solution integrates seamlessly into our existing live production and distribution workflows, enabling the real-time creation and delivery of vertical content to fans across multiple major sports leagues.
This collaboration highlights how AWS services can accelerate innovation, streamline media workflows, and unlock new fan experiences. We look forward to continuing to build on this foundation with AWS as we expand our digital sports coverage and push the boundaries of what’s possible in the coming year.
Ricardo Perez-Selsky, Sr. Director, Digital Production Operations
NBCUniversal
“Our priority at NBCUniversal is to meet fans where they are, and they are increasingly watching vertical video on mobile. AWS Elemental Inference is a helpful piece of our overall mobile ecosystem, supporting our ability to deliver vertical video on Peacock in real time during some of the biggest live events in the world.”
David Bohunek, Senior Vice President, Global Video Engineering, NBCUniversal
Conde Nast
“Reformatting for vertical video was always a manual, time-consuming process. AWS Elemental Inference handles the technical transformation automatically, freeing our creators to focus on what they do best—telling great stories for GQ's audience."
John Callanta, Director of Engineering, Post Production & Video Capabilities
ViewLift
“Our broadcaster clients need highlight clips immediately during live events, not minutes or hours later. AWS Elemental Inference transforms our clip generation from a manual, labor-intensive process into an automated workflow that delivers results in minutes. We can now serve clients at scale without expanding our production teams or losing time.”
Manik Bambha, Co-founder & President at ViewLift
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