AWS Sports

NFL on AWS

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Discover how AWS powers the NFL

Player health & safety

AWS powers the NFL's Digital Athlete, a injury prediction tool, that uses machine learning and AI to help identify when players are at an increased risk of injury.

AWS and NFL Player Health and Safety

Seattle Seahawks

The Seattle Seahawks and AWS have created a winning partnership using data-driven insights across the franchise to analyze information across player acquisition, team and opponent scouting, and player health.

How the Seattle Seahawks and AWS Create a Winning Partnership

Fan Data Platform

The NFL uses AWS technology to take real-time insights and transform fan engagement to offer personalized experiences and content curation.

Inside the NFL’s innovative fan data platform powered by AWS

Next Gen Stats

The NFL and AWS tackled the hidden dynamics of punt and kickoff with Expected Return Yards to estimate yards a return will gain when the ball is caught.

AWS ML teams bring solutions and techniques to create new metrics

Compete in the Big Data Bowl

Compete in the NFL Big Data Bowl, powered by AWS, and use real game data to build new AI-powered stats that shape the future of football. Choose between two new competition tracks for 2025.

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NFL Digital Athlete: AI-Powered Player Health & Safety

✔ AI-Powered Injury Prevention: Analyzes millions of data points weekly from games and practices to predict injury risks and optimize player health and performance.

✔ Data-Driven Rule Evolution: Simulates thousands of scenarios to guide safety improvements, including the 2024 Dynamic Kickoff rule designed to reduce injuries.

✔ Proven Safety Results: Delivered 700 fewer injury-related game absences in 2023 and the fewest concussions on record in 2024 since tracking began.

See how AWS powers the NFL

AWS + NFL's Next Gen Stats - Pressure Probability (1:43)

AWS and NFL - AI-powered Tackle Probability (1:53)

How the NFL builds the season schedule with AWS (1:00)

Inside the NFL’s innovative fan data platform (2:40)

Fuel generative AI innovation: lessons from sports leaders

Discover how leaders like Formula 1, the NFL & PGA TOUR use gen AI on AWS to enhance customer experiences, workforce productivity and process optimization. Leverage these real-world use cases to advance your gen AI journey.

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