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19 August 2025 | Shangri-La The Fort Manila

Cloud Day Philippines 2025

AI Edition | Shaping a Future-Ready Philippines with AI Innovation

Learn, connect, and celebrate

Join us at AWS Cloud Day Philippines - AI Edition, the biggest technology event in the country, as we empower businesses, builders, and leaders to unlock the full potential of the cloud and the latest advancements in AI. Gain fresh insights from the highly anticipated opening keynote, in-depth tech sessions, customer success stories, hands-on workshops and cutting-edge solutions showcased by AWS experts and our partners at the Expo. Whether you're an executive, developer, engineer, IT professional, or just beginning your cloud journey, this is your chance to connect with the vibrant cloud community in Philippines and accelerate your digital transformation.

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Event Highlights

Keynote

Whether you’re from an established enterprise, a government agency, or a fast-growing startup, AWS is transforming the lives of all Filipinos. The morning plenary will unveil how we’re accelerating AI Innovations for Future Ready Philippines and leading the next wave of innovation to drive economic growth, empower communities, and enable businesses to thrive. Hear from industry leaders as they share strategic insights on harnessing cloud and generative AI to lead transformation for their sectors.

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Breakout Tracks

Whether you're crafting a bespoke model or fine-tuning an existing foundation, data serves as the critical differentiator in generative AI. As such, It is imperative to develop a comprehensive data strategy that ensures access to relevant, high-quality information. In this track, uncover the potential of generative AI when paired with cutting-edge data strategies, explore powerful data tools designed to propel your generative AI initiatives forward and gain insights into prevalent data patterns. These insights will help transform your generative AI applications from generic solutions into sophisticated programs that comprehends your business landscape and customer needs. Using data and AI, discover how you can create intelligent systems that not only meet but exceed expectations, drive innovation and deliver unparalleled value for your business.

Dive into the latest strategies and best practices for modernizing workloads and fortifying resilience in the cloud, essential for businesses to thrive in the digital age. Discover how cloud-native technologies like containerization, serverless computing, and microservices can help develop scalable, adaptable, and secure applications that accelerate innovation and provide a competitive edge. Learn how to design for continuous resilience by utilizing best practices and AWS Services to create systems that can withstand disruptions and minimize downtime. Additionally, gain insights into integrating security best practices and tools throughout the application lifecycle to safeguard your assets against evolving cyber threats.

Globally, businesses, government and entire industries are transforming in their sectors with the help of AWS. Whether it's reimagining customer experiences, reshaping the financial sector or serving citizens more effectively, AWS empowers leading companies across diverse sectors to transform their operations, streamline business processes, and accelerate speed of innovation. Immerse in compelling success stories from AWS customers in Philippines and discover solutions spanning various industries such as Financial Services, Retail, Energy, Telco, Public Sector. 

Developers are the builders of tomorrow, leveraging an array of technologies, tools, and patterns to build innovative products. Organisations tap into their skills and expertise to drive modernisation, re-platforming and re-factoring applications to harness the full potential of the cloud. In this track, dive into an array of AWS and Open Source tools and patterns designed to elevate your productivity and efficiency. From frontend development and backend systems, to containers, serverless, and Infrastructure as Code, gain invaluable insights on how you can unlock your full potential by using the right tools to deliver your product without constraints.

Expo

Partner Pavilions

All-day

Hear from our AWS partners and visit their booths to discover the right partners to support your organization. Visit these AWS Partners Pavilions to find out more.

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Developer lounge

All-day

Developer lounge is a place where builders, IT decision makers and enthusiasts can come and learn about AWS Developer Community Programs, meet the community leaders who are passionately sharing their knowledge with other builders and to listen to how AWS Community members are building on AWS at lightning talk theater and find inspiration by visiting the demo booths.

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Demos & Ask the experts

All-day

Engage with AWS experts and discover cutting edge cloud technologies and industry solutions at the AWS Zone. With over 20 booths, there is something for everyone. Consult with AWS technology specialists on business use cases, emerging trends, architectural best practices, and industry-specific applications. Experience interactive demos and prototypes that that showcase the art of the possible with AWS services.

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AWS Generative AI GameDay

1:00 PM – 4:30 PM

Want to get your feet wet into Amazon Bedrock and solve technical challenges with generative AI?

Join us at the AWS Generative AI GameDay, where you will journey into the vast expanse of Amazon Bedrock, the easiest way to build and scale generative AI applications with foundation models.

AWS GameDay is a gamified learning event that challenges participants to use AWS solutions to solve real-world technical problems in a gamified, risk-free environment. This immersive GameDay offers participants a dynamic sandbox to harness Bedrock's potential, by building applications using various foundation models.

Join us to explore, experiment, and push the boundaries of what's possible with generative AI!

Please indicate your interest in the registration form. Participants must bring a charged laptop. Seats are limited and confirmed registrants will receive a separate confirmation email.

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AWS Cloud Quest Tournament

9:00 AM – 12:00 PM

Gear up for the ultimate cloud showdown with our AWS Cloud Quest Tournament! Test your cloud skills, complete quests, and earn points by exploring the world of AWS. AWS Cloud Quest Tournament is an immersive, gamified learning experience where participants compete while gaining hands-on practice with fundamental AWS services through interactive challenges in a 3D virtual environment.

Please indicate your interest in the registration form. Participants must bring a charged laptop. Seats are limited and confirmed registrants will receive a separate confirmation email.

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Agenda

Morning Plenary

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 Registration & Solutions Expo Showcase

  • Let’s Build a Future Ready Philippines Together
  • Unleashing a Smarter Future: Rapid Innovation & the Power of GenAI
  • Scaling Hope, Speed and Inclusion – UnionBank’s Cloud-powered Future for Every Filipino
  • The New Era of Autonomous AI Agents, From Assistants to Partners
  • Panel Discussion: Navigating the GenAI Revolution: Strategies for Executive Leadership

Lunch Break & Solutions Expo Showcase

Track 1: Data Analytics & AI Forum

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Level: 200

Businesses are transforming to deliver personalized experiences and maintain customer trust. Attendees will learn about how modern and unified data foundations for MarTech, Adtech and DataTech are crucial for creating differentiated experiences, smarter audience segmentation, and unlocking value of data. Advertisers can build and accelerate audience segmentation and activation with GenAI, ultimately leading to more effective and personalized advertising experience. Understanding customer preferences based on consent, collaborate securely with partners using Data Clean-Rooms to augment customer data with practical strategies to unlock the value of both first-party and third party data, turning insights into measurable business outcomes.

Speakers:

  • Oyo Aguirre, AVP, Tribe Lead, Technology and Operations, Gcash
  • Kyara Labrador, Sr. Analytics Specialist SA, AWS
  • Naveen Asrani, DNB-ISV Strategic Growth Lead, AWS

In today's data-driven business landscape, the ability to quickly extract meaningful insights from vast amounts of information is no longer just an advantage—it's a necessity. This transformative session explores how Amazon QuickSight's cutting-edge generative AI capabilities are revolutionizing the business intelligence landscape, making sophisticated data analysis accessible to everyone in your organization.

Attendees will discover how QuickSight's generative AI features have fundamentally changed the BI paradigm by:

  • Democratizing Data Analysis: Learn how natural language querying and AI-powered insights have removed technical barriers, enabling business users without specialized data science skills to independently explore and understand complex datasets.
  • Accelerating Time-to-Insight: Witness how generative AI automates the discovery of patterns, anomalies, and correlations that might otherwise remain hidden, dramatically reducing the time from question to actionable insight.
  • Empowering Decision-Makers: Explore real-world examples of how business users across various industries are leveraging QuickSight's generative capabilities to make faster, more informed decisions that drive measurable business outcomes.
  • Enhancing Data Storytelling: See how AI-generated narratives and visualizations transform raw numbers into compelling stories that communicate insights clearly across all levels of the organization.

Through interactive demonstrations, customer testimonials and practical implementation strategies, this session will equip you with the knowledge to harness the full potential of Amazon QuickSight's generative AI features. Whether you're a business analyst, department leader, or executive, you'll leave with actionable strategies to foster a truly data-driven culture where everyone can contribute to your organization's analytical journey.

Speakers:

  • Kris Lamar, Data Solutions Manager, UnionBank of the Philippines
  • Wilfredo Montino, Chief Data Officer, UnionBank of the Philippines
  • Pradeep Lokesh Prakash, Senior CSM, AWS
  • Rusiru Tharaka, Senior Solutions Architect, AWS

Level: 200

AI agents are rapidly evolving with reasoning abilities and links to real-time databases. Explore their role in real-time analytics and the importance of real-time databases, as well as how systems can adapt to their needs. Learn about AI agents as a new user persona for databases and see a real-time analytics workflow using ClickHouse MCP Server and Amazon Bedrock.

Speaker
: Maruthi Lokanathan, Solution Architect, Clickhouse

Level: 200

Join us for an immersive session exploring Amazon Nova, a new generation of foundation models delivering frontier intelligence at industry-leading price performance. You'll discover how Nova's comprehensive capabilities are revolutionizing AI applications - from complex reasoning tasks to speech-to-speech capabilities (Nova Sonic) to creative content generation (Nova Canvas and Nova Reel). Watch how Nova Reels transform text and image inputs to videos with innovative storyboarding tools and hear from a Filipino EdTech customer who leveraged Nova's foundation models to generate educational video content at scale. This session will demonstrate how to implement these state-of-the-art models in real-world applications, empowering you to create practical, generative AI solutions using AWS services. Explore the future of multi-modal Generative AI innovation and learn how Amazon Nova can transform your business objectives into reality.

Speakers:

  • Lester Jia Jun Sim, Solutions Architect Associate, AWS
  • Trisha Pelagio, Associate Solutions Architect, AWS

Level: 200

Explore how Amazon SageMaker Unified Studio revolutionizes the way organizations integrate, manage, and innovate with data and AI. Attendees will discover how a unified development environment streamlines workflows, enhances collaboration, and accelerates the delivery of data-driven solutions across teams and business units.

Speakers:

  • Alan Gabriel Dy, FVP, Enterprise Architect - Data Domain Security Bank Corporation
  • Kevin Connelly, Data Sales Specialist, PH, AWS

Track 2: Migrate, Modernize, and Build on AWS

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Level: 200

Digital transformation requires more than just migrating legacy systems to AWS. This session reveals the journey of Department of Social Welfare and Development, how to achieve dramatic cost savings and enhanced performance through strategic modernisation using AWS Cloud Native technologies. Discover proven strategies for successful modernisation that will help your organisation fully capitalise on AWS's advanced capabilities while maintaining operational excellence.

Speaker: Jeremy Dorall, Senior Database Solution Architect, AWS

Level: 200

Organizations are shifting to serverless architectures to enhance scalability, reduce operational overhead, and accelerate time-to-market. The growing reliance on cloud-native solutions is enabling enterprises to deliver personalized customer experiences at scale. In this session, we will explore how SMART, a leading telecommunications provider in the Philippines, partnered with AWS to revolutionize customer engagement using the innovative Smart App leveraging serverless architecture to provide scalable, cost-effective, and real-time support for millions of users. This session will delve into the key benefits of the serverless event-based architecture, including real-time scalability, improved customer engagement, cost optimization, and increased revenue.

Speakers:

  • Joy Marie Velasco, Platform Owner, Smart Communications, Inc
  • Ceejay Dideles, Senior Solution Architect, AWS

Level: 400

Traditional VM often struggled with on-premise complexity, leading to overwhelm and exposure. Simply porting these inadequate VM workflows to the cloud perpetuates challenges and fails to address cloud-native dynamics. This session explores why a wholesale lift-and-shift is insufficient, highlighting the industry's shift to Continuous Threat Exposure Management (CTEM). Learn actionable insights to align these principles for comprehensive visibility, intelligent prioritisation, and continuous validation of your cloud security posture.

Speaker: Robin Long, Director, Regional CTO, Asia Pacific, Rapid7

Level: 200

Digital transformation requires more than just migrating legacy systems to AWS. This session reveals the journey of Department of Social Welfare and Development, how to achieve dramatic cost savings and enhanced performance through strategic modernisation using AWS Cloud Native technologies. Discover proven strategies for successful modernisation that will help your organisation fully capitalise on AWS's advanced capabilities while maintaining operational excellence.

Speakers:

  • Mr. Johannes Paulus Acuña, Assistant Secretary, Information and Communications Technology 
  • Abba Santos, Public Sector Account Manager, Philippines, AWS

Level: 200

Discover how AWS Outpost will give you true consistent hybrid experience. AWS Outposts helps customers by bringing native AWS infrastructure, services, APIs, and tools to their on-premises environments, enabling a consistent hybrid cloud experience. It supports low-latency applications, local data processing, and compliance with data residency regulations while simplifying infrastructure management. Outposts is ideal for industries like financial services, manufacturing, and healthcare, allowing organizations to modernize legacy systems, run workloads locally, and maintain security and governance using AWS's familiar cloud model—all while being fully managed and supported by AWS.

Speakers:

  • Garry Eugine, VP IT Infrastructure, Aboitiz Food 
  • Bernadino Gaviola, Cloud Infrastructure Manager, Aboitiz Food
  • Rusiru Tharaka, Senior Solutions Architect, AWS

Track 3: Accelerating Industry Success with AWS

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Level: 200

Amazon Connect is the AI powered contact center technology used in Amazon's global customer service operations. Today 10's of thousands of companies are using Amazon Connect to rethink, reimagine and transform CX in the contact center. In this session you will learn and see how Amazon Connect works, how customers can use omnichannel communications and apply AI to automate communication, support agents with real time knowledge support and get real time performance and quality feedback on all interactions.

Speaker: Simon Burke, Prin. WW Specialist Connect, AWS

Level: 200

As the Philippines accelerates its digital transformation journey, artificial intelligence (AI) has become a critical driver of innovation and economic growth. This session explores how AWS is helping bridge the AI skills gap in the Philippines through comprehensive education and training initiatives.

Speaker: Melissa Wee, Training & Certification BDM, AWS

Level: 200

TSYS will showcase its PRIME transformation and how it embraced a cloud payment  processing model with AWS. Learn from its optimised payment stack capabilities and  flexible digital enablement benefits for issuers and their cardholders. Hear how our  strategic collaboration with FICO® Platform will drive further customer value with  combined intelligent decisioning and machine learning.

Speaker:
 Malek Mroueh, Regional General Manager, Asia, Middle East & Africa, TSYS

Level: 200

Discover how Philippine retailers and manufacturers can accelerate digital transformation with AWS for SAP solutions. From modernizing retail operations and enhancing customer experiences to implementing AI-powered predictive maintenance and real-time equipment monitoring in manufacturing, learn how local enterprises can leverage AWS's scalability and SAP's industry expertise to drive innovation while optimizing costs.

Speakers:

  • Anthonius Henricus, SAP Principal Sales Specialist, AWS
  • Ashish Tak, Senior Solution Architect SAP, AWS

Level: 200

Leading Philippine fintech GCash transformed their operational efficiency by leveraging AWS Managed Services, significantly reducing technical debt while maintaining their rapid growth trajectory. Through AI/ML-powered optimization, they achieved remarkable cost savings and operational efficiency, enabling their teams to focus on innovation rather than infrastructure management, while AWS's intelligent automation helped identify and eliminate resource waste across their environment.

Speakers:

  • John Vincent Biscocho, Head of Cloud Governance, Gcash
  • Francis Valbuena, Senior SSA, AMS, AWS 
  • Parth Monga, Cloud Architect, AWS

Track 4: AWS for Developers

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Level: 200

Join us in this session to learn from Maya, the Philippines' leading fintech company, on how they leverage AWS to transform their API infrastructure with a centralized Amazon API Gateway solution. By implementing multi-layered security with AWS WAF and Lambda authorizers, automating deployments through infrastructure-as-code, and enhancing observability with Amazon CloudWatch, Maya standardizes API governance across teams. This unified platform improves developer experience and ensures consistent security policies, so they can focus on innovation while maintaining enterprise-grade reliability and scalability.

Speakers:

  • Jan Carlo Gozar, Engineering Manager, Maya Philippines
  • Mikyo Reyes, TAM ASEAN, AWS
  • Paolo Balleza, Senior Solutions Architect, AWS
  • Charie May Lucero, Senior Solutions Architect, AWS

This technical session demonstrates how to implement Gen AI solutions using Amazon Bedrock to automatically generate SQL queries from natural language inputs for interacting with data warehouse powered by Amazon Redshift. The presentation emphasizes
critical implementation factors including data foundation development, advanced prompt engineering techniques for accurate SQL generation, and production considerations including response optimization and web application integration. Through real-world examples, attendees will understand how GenAI technically bridges the gap between raw data and actionable business insights, and solutions for production deployment.

Speaker: Albert Batacan, Data Solutions Architect, eCloudvalley Technology Philippines Inc.

Level: 200

Join us for an insightful exploration of how SpinifexIT transformed their traditional development practices into a modern, event-driven cloud architecture. This presentation chronicles their real-world migration story, complete with challenges faced, lessons learned, and practical strategies that helped them succeed.

Speakers:

  • Gregory Tutt, CTO and General Manager, SpinifexIT Philippines
  • Kaethryn Viloria, Solutions Architect, AWS

Level: 200

Join us to learn: What is Atlas? Discover how Atlas leverages Terraform for automated, secure, and compliant AWS resource provisioning, supporting both EKS and non-EKS workloads.

The Shared Responsibility Model in Action: See how Atlas defines clear roles between automation and application teams to ensure secure and efficient infrastructure deployment.

Atlas Architecture and Pipelines: A concise overview of the various pipelines within Atlas (automation, compliance, modules, SOE bakery, and project pipelines) and how they work together to ensure end-to-end automation and consistency.

The Compliance Automation Imperative: Understand how "shift left" security with DevSecOps and pre-approved modules can transform your cloud operations.A Practical Approach to AWS Deployment with Atlas: Walk through a hands-on demonstration of deploying with Atlas, highlighting automated security configurations, standardized naming conventions, and built-in best practices.Key Benefits of Using Atlas: Learn how Atlas helps achieve faster, more reliable deployments

Speakers:

  • Wilbert Cudiamat, Infra Architect, Globe Group
  • George Christian Nartia, Assitant Director Cloud Engineering, Globe Group
  • Nadine Catindig, Solutions Architect, AWS

Level: 200

Explore how your application can benefit from generative AI beyond just using a large language model (LLM) as is. Learn about basic model invocation, RAG to function calling/tool use, AI agents, model context protocol (MCP), and how they can be useful for your application. This session will help you to understand how you can discover ways to use and implement them in Amazon Bedrock.

Speaker: Paolo Balleza, Senior Solutions Architect, AWS

Level: 200

Explore how your application can benefit from generative AI beyond just using a large language model (LLM) as is. Learn about basic model invocation, RAG to function calling/tool use, AI agents, model context protocol (MCP), and how they can be useful for your application. This session will help you to understand how you can discover ways to use and implement them in Amazon Bedrock.

Speaker: Steven Serrano, Solutions Architect, AWS

Join us at AWS Cloud Day Philippines!

FAQs

All attendees must be registered to take part in the event. A confirmation email will be sent to confirm your seat. Entry to the event is subject to venue capacity and organizer’s discretion. As in years past, AWS event attendees will be asked to provide a government-issued ID at registration in order to receive your badge. The name on your registration must match the name on your ID card. Walk-in registrations are not advised.

No, you may select the session(s) that is most relevant to you. This event is designed mainly for leaders/decision makers, IT professionals, builders and developers who are looking to accelerate their cloud journey to drive greater efficiencies, reduce costs, and uncover new opportunities. Whether you are new to the cloud or experienced user, you can learn something new at this event.

AWS Cloud Day Philippines is a free event. All attendees must receive a confirmation email in order to attend. Entry to the event is subject to venue capacity and organizer’s discretion. Walk-in registrations are not advised.

Please bring along a laptop to participate in this activity. Access to temporary AWS accounts and wi-fi connectivity will be provided for you on the day: No existing account required. You can participate in this activity at any time during the event.

Yes. We will follow all local and venue guidelines for service.

Platinum Sponsors

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Gold Sponsors

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Silver Sponsors

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