Elevate Your Startup Journey
Join us at Startup Loft at the AWS Summit Amsterdam to network with the region's most innovative startups and influential investors. Explore exclusive AWS programs designed specifically for startups, gain invaluable business and technical insights from industry experts and learn firsthand where investors are placing their bets.
Connect with fellow founders, share experiences, and tap into the expertise of AWS technical professionals who understand the unique challenges startups face.

AWS sessions tailored for startups
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Startup Loft
Open all11:00 - 11:45 | Welcome to Day One: AWS Loves Startups
There's a reason why the biggest names in the startup world have been building on AWS and we've learned a great deal helping these companies grow. Join us to learn about how AWS supports startups and hear from Weaviate in a fireside chat about their go-to-market partnership with AWS.
Speakers:
Veronica Ostring, Sr Startup Account Manager at AWS
Byron Voorbach - Field CTO at Weaviate
12:00 - 12:45 | SaaS architecture pitfalls: Lessons from the field
Make or break architectural decisions can define your SaaS startup's ability to scale and serve customers effectively. Join us to explore real-world lessons on tenant isolation, data partitioning, and operational scalability, and learn practical strategies to build foundations that support rapid growth while avoiding costly architectural pivots.
Speakers:
Siva Sadhu, Sr SaaS Factory Solution Architect at AWS
Jean Weeber, Head of Engineering at Voyc
12:45 - 13:30 | Move Fast, Stay Resilient and Secure: Exploring Best Practices
Building quickly shouldn't compromise security and resilience. Join us as we explore best practices for startups to strengthen their security posture and operational resilience while scaling effectively. Learn how Keyrock implements these practices for their digital asset markets to maintain compliance with frameworks like DORA and SOC-2.
Speakers:
Milo Oostergo, Principal Startup Solution Architect at AWS
Robert Dudley, Head of Infrastructure at Keyrock
13:45 - 14:30 | From Hype to Impact: Generative AI Architecture Patterns In Production for Startups
Launching generative AI applications requires careful considerations around model selection and evaluations, fine-tuning versus RAG, security, privacy, hallucination control, and cost management. In this session, we will dive into common architecture patterns, security guardrails, governance approaches, and optimization tricks to launch your generative AI workloads in production. Join us to learn how Zeta-Alpha leverages fine-tuning and customized RAG to power their enterprise search platform.
Speakers:
Maurits de Groot, Startup Solution Architect at AWS
Fernando Rejon Barrera, CTO at Zeta Alpha
15:00 - 15:45 | Simplify Generative AI App Development With Agents
Discover how Amazon Bedrock's multi-agent collaboration helps startups build sophisticated AI workflows without massive engineering overhead. Learn to deploy specialized AI agents that work together seamlessly, orchestrated by a supervisor agent for complex tasks. We'll demonstrate how this approach accelerates development of AI applications - from customer service to data processing - while maintaining reliability and accuracy. Learn how Aikido implemented agents to automatically triage and remediate security issues in their developer security platform.
Speakers:
Yash Singh, Startup Solution Architect at AWS
Berg Severens, AI Lead at Aikido
16:00 - 16:45 | State of European Tech - panel
Join us for a compelling exploration of Europe's dynamic startup landscape in 2025. Our distinguished panel of investors, startup experts, and founders will share deep insights into how the European tech ecosystem is evolving, from transformative investment patterns to breakthrough opportunities reshaping the continent's digital future, sharing personal experiences and expertise.
Get an insider's perspective on how leading investors evaluate promising ventures in today's market, understanding the critical metrics driving investment decisions. Learn from successful founders who are masterfully balancing their company's mission with sustainable growth strategies, all within Benelux, Europe and on the global stage. As generative AI and emerging technologies revolutionize business models, our speakers will illuminate how European startups are harnessing these innovations while navigating the unique advantages and challenges of the European market while leveraging worldwide available technologies. Whether you're a founder, enterprise technologist, investor, or tech enthusiast, this session offers invaluable insights into the forces defining Europe's next chapter in technology leadership, building on strong local expertise.
Panelists:
Marta Sjögren, Co-Founder and Co-CEO, Paebbl
Maarten Stolk, Co-Founder and CEO, Deeploy
Yeni Joseph, Head of Ecosystem Strategy & Partnerships at TNW - a Financial Times company
Tom Wehmeier, Partner, Head of Intelligence, State of the European Tech at Atomico
16:45 - 17:30 | How to Fail, Epicly: A Panel About Founder Mindsets to Avoid at All Costs
What is the worst advice founders can hear? In this panel, top founders will share their experiences and mistakes along the way and what they learned from it. Join us for some eye-opening stories about the wild ride of building a business.
Panelists:
Oz Hadir, Founder & CEO at Vio.com
Patrick Meutzner, Founder and CPO at Trengo
Perry Oostdam, Co-founder of Recruitee
Homam Karimi, Founder & CEO at Studytube