AWS ExecLeaders Hamburg
Location
Hamburg MesseDate
4 June 2025From Possibility to Practice: Reinventing the Enterprise from the inside
This exclusive event is designed for executive leaders and innovators across industries, academia, technologies, cultures, and societies.
Join industry visionaries and thought leaders for an exclusive, invitation-only event designed to shape the future of enterprise leadership. In today’s rapidly changing tech landscape, the ability to balance innovation with strategic leadership is key to market success. This carefully curated event provides actionable insights on transforming disruption into a competitive advantage.
What you can expect on the day
Take advantage of exclusive experiences with a customer keynote, networking lounge, innovation space, and workshop rooms.
Speakers
Tom Godden

Stefan Höchbauer

Michelle Wu

René Schneider

Helena Yin Koeppel

Matthias Patzak

Pascal Finette

Michael Hanisch

Speakers
Oliver Hackert

Yasmin Weiß

Patrick Owomoyela

Agenda
Schedule
09:00 - 10:00 | Arrival & Check in
10:00 - 11:15 | Keynote
11:15 - 13:30 | Leadership Sessions
13:30 - 14:30 | Keynote
14:30 - 16:30 | Leadership Sessions
14:30 - 16:30 | Workshop
16:45 - 17:35 | Keynote & Closing
17:45 - 18:45 | Transfer to Dinner Location
18:45 - 23:00 | Executive Dinner at Port des Lumières
Overview
Create a customized experience by building your own agenda and aligning event content with your business's strategic and tactical needs.
Agenda details
Keynotes
10:00 - 11:15
From possibility to practice: Reinventing the enterprise from the inside
It’s all changing: a message that comes at every leader thick and fast. When done well, how our organizations operate is still the main reason we capitalize on the ability to be responsive, resilient, and customer-centric. But changing century-old habits is hard. With nearly US$2 trillion spent on transformations annually, but the majority not seeing the expected returns, there has to be a better way. And with the technological pace of change accelerating, the only time better than yesterday to close the gap between what’s possible and what we can actually achieve is today.
Speaker:
Stefan Hoechbauer, Managing Director, AWS Germany and Europe Central
Tom Godden, Director Enterprise Strategy, AWS
Michelle Wu, Chief Digital Data & Technology Officer
René Schneider, Senior Vice President, DB Systel
13:30 - 14:15
Disrupt Disruption: How To Decode the Future, Disrupt Your Industry, and Transform Your Business
Speaker: Pascal Finette, Futurist, Strategic Advisor and Founder of The Womens´s Impact Alliance
16:45 - 17:30
New Rules, New Roles, New Skills: Rethinking Leadership in the Age of AI
In her keynote speech, Prof. Dr. Yasmin Weiß will discuss what our working world of the future and our cooperation with AI will look like and what the new requirements for excellent leadership will be. One focus of the keynote will be on the question of what mindset and skills managers need in order to drive forward the major AI and work transformation.
Speaker: Yasmin Weiß, Professor, Board Member, Author & Speaker
Leadership Sessions
Track: Envision – Focus on Innovation and Thinking Big
11:45 - 12:30
Panel
Thinking big with data and generative AI
Helena Yin-Koeppel, Director Enterprise Strategy, AWS
Tom Godden, Director Enterprise Strategy, AWS
Florian Heinemann, Managing Director Data Insights & AI, Hapag-Lloyd AG
14:30 - 15:15
Breakout Session
How Celonis transform terabytes of data into process automation opportunity
You have got terabytes of data out of your business processes? You want to generate more insights to reduce waste and increase speed and agility? Then join this session where Celonis shares how they analyze and optimize processes across all industries with over 1 PB of data from Thousands of customers globally and how Celonis is building on top of it process automation capabilities with help of GenAI and Agentic AI.
Martin Klenk, CTO, Celonis
Michael Rambold, Chief Technologist, AWS
15:45 - 16:30
Breakout Session
Empowering Teams in Times of Technological Change: Practical Insights from Amazon
How can leaders empower their teams to thrive amid relentless technological evolution? Thomas and Alina from Amazon’s Next Generation Developer Tools organization unpack concepts like two-pizza teams and reversible (two-way door) decisions through practical, behind-the-scenes examples. Reflecting on their experiences developing tools in the rapidly evolving generative AI space, they'll offer actionable insights on how to nurture a responsive, resilient culture that accelerates innovation.
Thomas Lobinger, Senior Manager Software Development, AWS
Alina Sharapova, Software Development Manager, AWS
Track: Elevate – Focus on Structure, Culture and Agility
11:45 - 12:30
Breakout Session
Untangling the Organizational Knot
When it comes to building a resilient organization, cloud and agility go hand-in-hand. Team structure is key, and can make or break your ability to fully recognize the benefits. Leaders have an opportunity to untangle the complexity with small, multi-skilled, business outcome-focused teams, with the agility needed to maximize value from the cloud. This session will address key challenges related to new ways of working, potential blockers, and how to overcome them with effective implementation methods, like Amazon’s two-pizza teams
.Matthias Patzak, Enterprise Strategist, AWS
14:30 - 15:15
Breakout Session
Emotionally intelligent leadership for an AI-powered future
As leaders create and navigate a future fueled by AI, they need to reimagine their leadership approaches, integrating their cognitive intelligence with their emotional intelligence to build adaptable, resilient, and innovative organizations. These leaders will have deep empathy for their customers and foster a culture of creativity and psychological safety among their employees. They will be data-driven but also authentically human. This session helps executives understand the EPIC attributes that empower future-ready leaders - empathy, purpose, inspiration, and connection - so they can drive successful outcomes for their businesses, their customers, and their people in the new human + AI era
Dr. Andreas E. Wagner, Principal Data&AI , AWS
15:45 - 16:30
Breakout Session
Racing ahead - data strategy in the era of generative AI
In Formula 1, millisecond victories depend on transforming millions of real-time data points into winning decisions. This same precision can help organizations escape costly "data swamps" and create real business value. Drawing from F1's success model, we present a three-part framework for data excellence: customer-focused decision making, dynamic people-powered strategies, and market-responsive organizational structures. Through real-world success stories, participants will learn practical approaches to transform their data strategy from a technical initiative into a business advantage in today's AI-driven landscape.
Helena Yin Koeppl, Director Enterprise Strategy, AWS
Track: Energize – Focus on People, Skills and Leadership
11:45 - 12:30
Breakout Session
Gen AI in the workplace: Productivity, ethics, and change management
Navigating the transformative impact of generative AI on the modern workplace, this session explores strategies to maximize productivity gains while addressing ethical concerns and change management challenges. Key topics include ethical implementation frameworks, fostering responsible AI usage, and optimizing human–AI collaboration dynamics. The session examines effective change management approaches to ensure smooth integration and adoption of generative AI technologies within organizations.
Jennifer Gruen, Senior GTM Specialist AI/ML, AWS
14:30 - 15:15
Breakout Session
More choice for your data: AWS European Sovereign Cloud
Digital sovereignty requirements are evolving rapidly around the world, particularly in Europe. Join this talk to learn more about the upcoming infrastructure offering, AWS European Sovereign Cloud, a new, independent cloud for public sector and regulated industry organizations to help meet the most stringent regulatory requirements in Europe. Take a close look at what AWS European Sovereign Cloud is, how it is different from existing commercial AWS Regions, and how it can help organizations address digital sovereignty concerns.
Michael Hanisch, Head of Technology Germany, AWS
René Schneider, Senior Vice President, DB Systel
15:45 - 16:30
Breakout Session
Cloud-Driven. People-Led. How Swiss Life Transformed from Within
Swiss Life Germany was one of the first companies in the FSI industry to successfully migrate its entire application landscape to AWS - relying entirely on internal talent. The key success factor was not the technology itself, but the strategic approach to people and organizational transformation.
As part of the initiative, the company also redesigned its target operating model - moving from a traditional, siloed setup to a process-driven structure with cross-functional, product-focused teams better suited to a cloud-native environment.
Rather than outsourcing, employees were released from their previous roles and upskilled as internal 'migrators', enabling sustainable knowledge transfer and long-term capability. This session explores the strategic rationale behind this approach - and how aligning technology, organization and culture can unlock true transformation in a regulated industry.
Oliver Hackert, Head of IT Services & Operations Management, Swiss Life Deutschland
Workshop
14:30 - 16:30
Accelerate innovation capabilities with generative AI and mechanisms
In today’s rapidly evolving tech landscape, navigating complex innovation and transformation initiatives can be daunting. This hands-on workshop equips you with the tools and strategies to unlock your organization’s full potential for innovation and transformation. Explore mental models that empower informed decision-making and foster an innovation culture. Dive into interactive modules to review processes, design effective change mechanisms, and prioritize actions for exceptional customer value delivery. Walk away with a roadmap to accelerate innovation maturity and stay ahead in the tech landscape.
Speaker:
Feras Alsamawi, Head of Innovation and Transformation Programs Germany & Europe Central, AWS
Michael Gerrity, Head of Customer Solutions Management Germany, AWS
Excecutive Dinner
18:45 - 23:00
Executive Dinner at Port des Lumières
Experience an extraordinary evening of business networking and sporting excellence at the prestigious Port des Lumières. This exclusive executive dinner features special guest Patrick Owomoyela, the renowned former German national player, Bundesliga legend, and Prime Video expert, who will share compelling parallels between high-performance sports and business leadership. As the evening unfolds, guests can choose to enjoy the live streaming of the UEFA Nations League semifinal between Germany and Portugal, or continue their valuable networking conversations in our dedicated dining areas. This carefully curated experience combines fine cuisine, meaningful connections, and world-class sports perspective in an elegant setting designed for senior executives.
We will offer VIP shuttles to the dinner location from 17:45 - 18:45.
ExecLeaders Community
Kickstart your digital transformation journey with on-demand access to exclusive ExecLeaders events and thought leadership content. Discover how global industry leaders are harnessing cloud technologies and building a culture of innovation to thrive in the next cycle of growth.