Arrival & Registration

Reinventing the partner experience to support accelerated growth of our shared customers through innovation. Join Antonio Lopez, Director EMEA Partner Management, along with key executives, as they dive deep into the investments AWS are making in Germany, Generative AI, AWS Marketplace, SAP and celebrating our shared success with our partners.

Speakers:
Stefan Höchbauer, Managing DirectorGermany and Europe Central, AWS
Antonio Alonso Lopez, Director EMEA Partner Management, AWS
Sara Alligood, Global head SAP, AWS
Richard Sappe, Head of Partner Management Germany & Europe Central, AWS
Madhavi Reddy, Director Partner Sales EMEA, AWS
Sonja Gatzke, Head of Manufacturing Germany, AWS
Felix Schoenherr, Head of Sales Germany, AWS
Nina Kunkel, Head of Public Sector Partners Germany & Alps, AWS
Jochen Walter, Head of Software and Technology Germany, AWS

Break

TRACK 1 - BUILD & MARKET | AI-Powered Cybersecurity: From Threats to Resilience

AI in cybersecurity is being leveraged for more effective and responsive decision-making, particularly in bigger networks, with numerous users, and factors. Explore actual use cases across industries, and how ML learns from incident and cyber threat reports to quickly help find, identify, and classify data to reduce cyber risks. Also learn how AWS Partners can build intelligent cyber solutions on AWS, with AWS. This session is intended for AWS Partners.

Speaker:

Hans Schabert, WW Principal PSA

TRACK 2 - SELL & GROW | Maximizing Growth Through Distribution - Your Gateway to Enhanced Skills, AWS Connections, and Revenue Generation

Learn how AWS Distributors can help other AWS Partners upskill their internal resources while building out their AWS practices and to to increase profitability via re-selling or other incentives. Join us to hear real stories how TD Synnex and Ingram Micro helped to their Partners to grow their customers.

Speakers:

Rado Kohut - Senior Partner Development Manager AWS
Plus sponsoring partners
 

TRACK 3 - INDUSTRY | Intro to Industry Solutions Selling with AWS

This session will focus on Industry & LOB solutions, and the opportunity for partners to increase visibility of their offerings, as well as develop joint business with AWS. We will share with partners the approach AWS is taking to address key industry use cases, via best in class Partner solutions running on AWS.

The session includes time for audience Q&A.

Who Should Attend:
• AWS Consulting Partners
• AWS Technology Partners
• Systems Integrators
• Independent Software Vendors
• Partner Business Leaders

Join us to learn how AWS and our partners are working together to accelerate customer success and innovation in the cloud.

Speaker:

Eva Saez, EMEA Automotive Partner Development Specialist

TRACK 1 - BUILD & MARKET | Navigating Digital Sovereignty with the AWS European Sovereign Cloud

Discover how AWS European Sovereign Cloud (ESC) enables AWS Partners to address customer digital sovereignty requirements ahead of its launch in December 2025. This session presents ESC's core capabilities and demonstrates how AWS Partners can engage with this new offering. We'll examine ESC's technical foundations, available services, and market opportunities. You'll learn specific engagement paths including launch partner qualifications, available funding programs, and technical enablement resources. The session details how AWS Partners can leverage ESC's sovereign design features to serve diverse customer needs across industries.

Speaker:

Nina Kunkel, Camillo Speroni

TRACK 2 - SELL & GROW | Igniting SMB new customer engagement, growth, and retention

Small and medium businesses (SMBs) are the backbone of the global economy accounting for over 98% of all businesses. Join this lightning talk to learn the latest market trends and AWS best practices for engaging, growing, and retaining SMB customers at scale across the build, market, sell, and grow journey. Receive actionable strategies and real-world use cases on how to guide your customers through their cloud journeys, and leave with clarity on how to package AWS tools to grow this customer base from foundation through innovation. This talk is intended for AWS Partners.

Speaker:

Silvia Kargl, Sales Leader, SMB Germany, AWS

TRACK 3 - INDUSTRY | Solutions Selling in Retail & Consumer Products

This session explores how data analytics and AI technologies are revolutionizing the retail and consumer goods value chain from end to end. Discover how AWS's purpose-built solutions help retailers and brands deliver personalized customer experiences, optimize supply chains, and drive operational efficiency. We'll showcase real-world success stories of retail organizations that have leveraged AWS's industry-specific tools to gain competitive advantage and adapt to rapidly changing consumer behaviors. Join us to learn about our retail-focused co-sell approach, explore compelling generative AI use cases in retail, and understand how to utilize AWS resources to build scalable solutions that address the unique challenges facing the retail and consumer goods sector. Whether you're looking to enhance customer engagement, optimize inventory management, or reimagine the in-store experience, this session will provide the insights and strategies needed to accelerate your go-to-market approach in this dynamic industry.

Speaker:

Ravichander Nagaraj Retail, CPG and Restaurants- Partner development specialist WW

Lunch break

TRACK 1 - BUILD & MARKET | Accelerating your Go-to-Market: From Strategy to Execution

 Join us to discover how to maximize your marketing impact with AWS. This comprehensive session will guide you through building effective marketing strategies, leveraging AWS marketing tools and resources, and implementing best practices for increased profitability. Learn how to utilize Marketing Central, apply AWS marketing principles, and access ready-to-use campaigns that can reduce your time-to-market by 50% and marketing costs by 90%

Speaker:

Oksana Bakanova, Head of EMEA Partner Marketing Scale, AWS

TRACK 2 - SELL & GROW | Capitalizing on the market opportunity for migration and modernizations

Migration and modernization are no longer just IT priorities, but growth engines driving business outcomes. With public cloud spend forecasted to reach $1.35 trillion by 2027, learn how to capitalize on the momentum. Discover how to build repeatable business engines using the Migration Acceleration Program (MAP), Optimization and Licensing Assessment (OLA), and automation. Master co-selling flywheel with AWS and aligned go-to-market strategies. Whether starting or scaling your partner journey, gain insights to shorten sales cycles and convert assessments into high-impact migrations.

Speaker:

Anna Opas, Partner Migration Program Lead, Germany & Europe Central

TRACK 3 - INDUSTRY | Unlocking Business Value- Data and AI powered Financial Services

Explore how data and AI  are transforming the financial services value chain end to end . This session will cover how AI-driven insights, modernized core platforms, and data-powered solutions enhance customer experiences, streamline operations, and drive business growth. Join us to discover real-world success stories where financial institutions have leveraged these technologies to future-proof their businesses and to stay ahead in an ever-evolving market.

Speakers:

Rahul Shah, Partner Development Specialist FSI EMEA, AWS
Sayantan Biswas, Partner Development Specialist FSI EMEA, AWS

TRACK 1 - BUILD & MARKET | Building Next-Gen Migration and Modernization Practice: Win with GenAI 

In this session, learn how AWS Partners can build successful migration practices by integrating Generative AI into their delivery. Discover practical approaches to enhance your migration and modernization capabilities using Gen AI - from automated assessments to accelerated solution development. Join us to learn how to build a future-ready practice that drives more customer success and scales your AWS business.

Speaker:

Brenesh Stanslas Flower Mary, Sr. PSA, Migration and Modernization, AWS

TRACK 2 - SELL & GROW | Develop your Co-Selling Motion with AWS and AWS Marketplace

In this session, you will discoverhow to streamline your AWS co-sell and AWS Marketplace practice. Discover ways to leverage AWS co-selling motions with AWS field teams to accelerate your deals. Explore how successful partners have grown by listing solutions in AWS Marketplace and simplifying procurement for their customers. Understand how to multiply your opportunities by connecting ISVs, Distributors, and Channel Partners through CPPO while maintaining control of your customer relationships.

Speaker:

Christian Schreiber, Senior Business Development Manager DACH, AWS

TRACK 3 - INDUSTRY | Capitalizing on Automotive and Manufacturing opportunities 

This session focuses on enabling partners to build and scale line-of-business solutions for automotive and manufacturing customers. We'll share AWS's industry strategy and discuss our industry-focused co-sell approach. We will also cover industry genAI uses cases and available tools. Learn how to leverage AWS resources to develop targeted solutions that address specific customer needs and accelerate your go-to-market strategy in these key industries

Speakers:

Eva Saez - EMEA Automotive Partner Development Specialist
Veronika Vasileva - EMEA Manufacturing Partner Development Specialist

Break

TRACK 1 - BUILD & MARKET | Amazon Connect

Customer experience market view and megatrends. Why customers care about Customer experience, the AWS approach to Customer Experience solutions. The evolution of the traditional CCaaS to an Gen AI and Agentic AI driven CX Center.

Speaker:

Halit Özmen, Amazon Connect and CX Senior PDS

TRACK 2 - SELL & GROW | Transforming Healthcare Together - Partner-Driven Healthcare Use Cases 

Transforming Healthcare Together**" ** *- Discover how German healthcare organizations are leveraging AWS for Healthcare to transform patient care and operational efficiency. This session explores how healthcare institutions are reinventing collaboration, implementing data-driven decision-making, while reducing costs through AWS' comprehensive services and partner network. Learn how AWS and our partners help organizations achieve their business and technical goals while maintaining security and compliance. Through practical examples, we'll demonstrate proven pathways to successful cloud adoption in the German healthcare landscape.

Speakers:

Sebastian Durnwalder, Head of Healthcare WWPS Germany; 
Hannah Busch, Partner Manager Healthcare WWPS Germany

TRACK 3 - INDUSTRY | Solutions Selling in Energy & Utilities

This session explores how to effectively partner with AWS to address the critical challenges facing the energy and utilities sector during its rapid transformation. We'll disclose our customer priorities and highlight areas where we have gaps in partner solutions, presenting opportunities for you to develop targeted offerings. Learn how AWS provides the tools and technologies that enable you to build solutions that optimize grid operations, enhance renewable energy integration, and deliver superior customer experiences while meeting sustainability goals. Whether you're developing solutions for power generation, transmission & distribution, or customer engagement, this session will provide the insights needed to accelerate your go-to-market approach in this dynamic sector.

Speakers:

Belén Arranz Sobrini
Rainer Moeller

TRACK 1 - BUILD & MARKET | Grow Your Business Through AWS Partner Funding

AWS partner funding benefits are tailored to meet your business needs around training, new product and solution development, and go-to-market activities, enabling you to reach new customers and differentiate your business. Learn how to grow your business through leveraging our funding programs, how to access those in the AWS Partner Funding Portal, and hear about upcoming improvements which will provide a consistent, simpler funding journey.

Speaker:

Kai Fryder, Principal Partner Development Manager

TRACK 2 - SELL & GROW | SAP 

TRACK 3 - INDUSTRY | Solutions Selling in Media, Entertainment & Gaming

The Media, Entertainment, and Gaming industries are undergoing rapid transformation, driven by trends like streaming, monetization, audience fragmenbtation, cloud, and data-driven experiences. In this talk, we'll dive into the latest trends and customer needs across these dynamic sectors, and explore how AWS and partners are uniquely positioned to help. Learn about key solution areas, from content production to game servers, and the specialization programs and technical expertise that can differentiate your offerings. We'll share sales strategies, customer cases, and resources to help you capitalize on the immense opportunities in these converging industries. This session will focus on enabling partners to build and scale line of business solutions for Media & Entertainment, Games and Sports customers.

Speaker:

Kevin Savina

This session is for partners, who have participated within the AWS DACH Partner Pokal 2025.
 

Speakers:

Richard Sappe, Head of Partner Management Germany & Europe Central AWS
Mato Petrusic, Head of Partner Sales Germany & Europe Central, AWS
Niclas Otte, Head of Partner Management Germany, AWS

NETWORKING