AWS Summit Paris Event Experience

AWS European Sovereign Cloud is a new, fully independent cloud built for Europe, in Europe, located entirely within the European Union and designed to help customers meet their evolving digital sovereignty requirements. As the only complete and independently managed sovereign cloud, it combines strict technical controls, robust sovereignty guarantees, and strong legal protections to give European organizations the confidence they need in the cloud. In this dedicated space within the AWS Village, our AWS experts are on hand to discuss Digital Sovereignty and the European Sovereign Cloud, come chat with us and discover how AWS can support your sovereignty journey.

Welcome to the Migration and Modernization area within the AWS Village, your starting point for reimagining what's possible with the cloud. Whether you're taking your first steps toward cloud migration, modernizing existing applications, or tackling both at once, this space is designed to meet you where you are. Our AWS experts are here to share practical insights, proven methodologies, and real-world guidance tailored to your organization's unique journey. From lift-and-shift migrations to cloud-native redesigns, and from hybrid architectures to fully modernized platforms, we'll help you navigate the technical, operational, and organizational dimensions of your transformation — and accelerate your path forward with confidence.

Modernizing AI for Growing Businesses is your gateway to understanding how AI powered tools can accelerate your company's next stage of growth. Whether you are optimizing operations, enhancing customer experiences, or unlocking new revenue streams, AWS offers the tools, expertise, and partner ecosystem to help you move fast and scale with confidence. Visit this area within the AWS Village to connect directly with AWS specialists and field teams who understand the unique challenges of growing businesses and are ready to help you build a practical AI strategy that fits where you are today and where you want to go tomorrow.

AWS helps millions of customers worldwide transform their business, enabling digital transformation that unlocks innovation and customer success. AWS China region started its operation in China since 2013, and the investment has been expanding since then. Global and China AWS work as ONE team along the whole customer journey. Together with our vibrant partner network and local expertise in professional service, solution architects and support, we provide you with a hassle-free operational mechanism for ‘Global-to-China’ landing. Let's work together to accelerate your international expansion and drive business growth in China.

Digital carbon footprint is a critical challenge for businesses and organizations today. Join our experts to learn how the AWS Well-Architected Framework enables you to design environmentally sustainable architectures and reduce your carbon emissions through ready-to-use partner solutions. Discover how our certified AWS Partners can support your sustainability journey with innovative solutions and proven expertise in sustainable development.

Step into the Innovation Corner and experience tomorrow's technology, today. This is your chance to go beyond the slides and get hands-on with a curated selection of interactive demos showcasing real-world breakthroughs from AWS, our customers, and partners. From emerging AI capabilities to cutting-edge cloud solutions, every demonstration tells a story, one of bold ideas meeting real-world challenges. Whether you're a seasoned technologist or simply curious about what's next, the Innovation Corner is designed to inspire, surprise, and spark new thinking. Explore, interact, and discover first-hand the endless possibilities that modern technology has to offer.

Building something new requires courage: the courage to question everything and to relentlessly search for better answers. At the AWS Startup Zone, find the resources, expertise, and community to turn your vision into reality. Inspiring sessions, concrete demos, expert advice: everything startups need, all in one place.

Discover how the world's biggest sports leagues use cloud, AI, and real-time data to transform the fan experience and elevate performance!

One Amazon Lane invites you to step inside the future of everyday living, powered by AWS. Experience innovation like never before through an immersive AR Experience and a mini-model home that brings cutting-edge cloud technology to life at human scale. Explore how Ring's intelligent home security, Alexa+'s conversational AI, the Zoox autonomous robotaxi, Rivian electric delivery vans, and Prime Air drones are reshaping the way we live, move, and connect. All built on AWS, the world's most comprehensive and broadly adopted cloud.

Experience our Artificial Intelligence area within the AWS Village. Get hands-on with live demos showcasing how AI can transform your business. Explore the latest AI innovations and discover how to boost productivity with AWS solutions.

The Data & Analytics area within the AWS Village is the place to explore AWS's vision for the modern data foundation. Across four dedicated spaces: Database, Storage, Analytics, and Data Strategy, you will discover how AWS helps organizations future-proof their data architecture for the age of agentic AI. From Amazon Aurora and DynamoDB handling mission-critical workloads with microsecond latency, to Amazon S3 scaling from bytes to exabytes with native Apache Iceberg and vector support, to Amazon Redshift analyzing petabytes of data in seconds thanks to its massively parallel architecture, every booth tells part of the same story: open, trusted, and built for what's next. Whether you are a technical expert or a business leader, the Data & Analytics area offers a hands-on journey through the three pillars of AWS data strategy: Open Architecture, Foundational Excellence, and Trusted Data for AI, showing how AWS turns data complexity into a competitive advantage, today and tomorrow.

Amazon Connect is AWS's comprehensive, AI-powered contact center solution that enables organizations to deliver personalized customer experiences at scale. From intelligent routing and real-time sentiment analysis to automated self-service and seamless agent assistance, Amazon Connect transforms every customer interaction into an opportunity to build lasting relationships. In the AWS Village, our Connect experts are ready to show you what's possible, whether you're looking to modernize your contact center, reduce operational costs, or simply create more meaningful moments for your customers. Come talk to us. Your customers will thank you.

Meet Kiro, AWS's new AI-powered IDE that brings together AI agents that reason and act, architectures that evolve, intelligent pipelines that anticipate, and collaborative systems that blur the line between human creativity and machine intelligence. Together, they are fundamentally reshaping how applications are built, maintained, and imagined. At the heart of the AWS Village, step into a living, breathing space where Kiro's vision unfolds before your eyes. Watch code come alive. See AI agents in conversation with your codebase. Move through rooms where each corner illuminates a pillar of Kiro's AI-augmented development experience, from ideation to deployment, from a single developer to an entire engineering ecosystem.

The Ask an Expert zone is your dedicated space for one-on-one technical conversations with members of the AWS France Team. Whether you're planning to deploy new services, scale your applications, or modernize your infrastructure, our Solutions Architects are here to help you think it through, and move forward with confidence. Bring your architecture questions, your scaling challenges, or your resilience goals. Together, we'll work through infrastructure design, fault tolerance strategies, and application resilience, tailored to your specific context and needs. Our specialists are also on hand to share best practices, expert recommendations, and optimization tips you can put into action right away.

Your transformation starts here. Connect with AWS Professional Services experts who combine AI-enhanced delivery, specialized solutions, and deep industry expertise to help you design, build, migrate, and manage your AWS workloads. Explore our competency areas, GenAI Innovation, Data & AI/ML, Infrastructure Modernization, Migration Acceleration, Security, and Enterprise Transformation, through hands-on demos and technical discussions tailored to French organizations. Discover how leading French enterprises have accelerated timelines, reduced risk, and delivered faster time-to-value.

The Operational Excellence with AWS area invites you to discover how AWS Enterprise Support and Unified Operations are transforming cloud operations from a daily challenge into a strategic advantage. Across three interactive pods, you'll engage in tailored one-on-one conversations designed around your organization's goals, get hands-on with the latest AI-powered operational tools and automation capabilities unveiled at re:Invent, and explore proven approaches to operational excellence. Whether you're a decision-maker exploring what the next level of AWS support looks like, a technical leader ready to see AIOps in action, or a current customer looking to unlock even more value, this experience is built for you. Come meet the specialists who work alongside organizations like yours every day and leave with practical insights you can act on immediately.

The AWS for Industries Zone is the central hub on level 2 for industry leaders, practitioners, and innovators to explore how AWS is accelerating transformation across the sectors that matter most. Discover industry-specific solutions powered by AI and intelligent agents, purpose-built services, and pre-built workloads designed to address the real-world complexities of your sector. Explore hands-on demonstrations, see cutting-edge innovations in action, and connect with peers who share your challenges and ambitions. Our AWS industry experts are on hand to show you how organizations of all sizes are using AWS to move faster, reduce costs, and unlock new possibilities, tailored to the unique demands of their industry.

The automotive and manufacturing industries are at a pivotal moment, navigating the shift to electric vehicles, smart factories, and connected supply chains, all while managing rising complexity and cost pressures. Visit the AWS for Automotive & Manufacturing zone at AWS Summit Paris 2026 to discover how leading manufacturers and automotive players are harnessing cloud, AI, and IoT to accelerate product development, optimize production lines, enhance quality control, and build more resilient supply chains. Connect with AWS industry experts who understand the unique challenges of your sector, and explore purpose-built solutions designed to help you innovate faster, operate smarter, and lead the next industrial revolution.

The energy sector is undergoing its most profound transformation in decades, and AWS is at the heart of it. Visit the AWS for Energy & Utilities area at AWS Summit Paris 2026 to discover how leading energy and utility companies are leveraging cloud, AI, and data analytics to accelerate the energy transition, optimize grid management, reduce operational costs, and deliver smarter, more sustainable services. Connect with AWS industry experts and peers who understand the unique challenges of your sector, and explore the solutions built to help you move faster and innovate with confidence.

The financial services industry is navigating a new era of opportunity, and the pressure to innovate has never been greater. Visit the AWS for Financial Services zone at AWS Summit Paris 2026 to explore how banks, insurers, capital markets firms, and fintechs are harnessing the power of cloud and AI to modernize core systems, enhance customer experiences, strengthen fraud detection, and meet evolving regulatory requirements. Connect with AWS financial services experts who understand the unique demands of your industry, and discover purpose-built solutions designed to help you innovate faster, operate more securely, and stay ahead in a rapidly changing landscape.

Learn how AWS supports the gaming industry with all the services needed to create, launch, and evolve gaming experiences in the cloud. With over 16 years of expertise and over 300 specialized partners, AWS supports some of the biggest titles on the market, including Fortnite, Roblox, and League of Legends. Every month, 750 million players around the world enjoy games built on AWS. Real-world demonstrations illustrate the impact of generative AI in content creation, cloud gaming, and new in-game interactions. Experts in the field are there to answer your questions, whether you are a studio in development or simply curious about the innovations that are shaping the future of video games.

From drug discovery to patient care, the healthcare and life sciences industry is being transformed by the power of cloud and AI, and the pace of change is accelerating. Visit the AWS for Healthcare & Life Sciences zone at AWS Summit Paris 2026 to discover how hospitals, pharmaceutical companies, medical device manufacturers, and research institutions are leveraging AWS to accelerate genomics research, streamline clinical trials, enhance diagnostic accuracy, and deliver more personalized patient experiences. Connect with AWS healthcare experts who understand the regulatory, security, and operational complexities of your industry, and explore purpose-built solutions designed to help you innovate faster and, ultimately, improve outcomes for patients around the world.

The Media & Entertainment Experience reveals how technology is reshaping the entire media value chain. From the moment content is conceived to the instant it reaches audiences and generates revenue, these spaces tell the complete story of media transformation in the cloud era. You'll discover how media organizations are breaking free from legacy constraints, unlocking the full potential of their content catalogs, and building operational resilience that transforms technical excellence into competitive advantage.
Each stand addresses a distinct challenge that media executives and technical leaders face daily. The Modernize Media Workflows space explores how artificial intelligence and autonomous systems liberate valuable content trapped in archives while eliminating the manual processes that drain resources. The Content Production and Broadcasting stand demonstrates how AWS delivers the seemingly impossible combination of production agility and reliability. The Video Streaming experience reveals the intelligent systems that protect revenue and viewer trust by detecting and resolving issues before audiences ever notice. The Monetisation stand showcases how technology transforms advertising and commerce from viewer interruptions into seamless, valuable experiences that drive superior business outcomes.
What makes this experience unique is the opportunity to see these solutions in action through interactive demonstrations built on real customer implementations. You'll meet media specialists and technical experts who understand the pressures you face because they work daily alongside organizations confronting these same challenges.
Whether you're exploring how to accelerate production timelines, maximize the value of your archives, achieve operational excellence, or unlock new revenue streams, this integrated experience provides practical insights and proven approaches you can apply to your own transformation journey. This is not about theoretical possibilities but about tangible innovations that are redefining media organizations right now.
 

The Public Sector area reveals how artificial intelligence is profoundly transforming public and parapublic organizations, no longer as a vision of the future, but as an operational reality that major players are deploying today. You will discover how Thales leverages Amazon Bedrock AgentCore to automate in a matter of hours the generation of cloud infrastructures that are fully compliant with the most stringent regulatory requirements, how French public sector data comes to life through Amazon Quick Suite to give decision-makers a clear and instant reading of their key metrics, and how PMU is reinventing the experience of its bettors by relying on Amazon Bedrock to make horse racing accessible to the widest possible audience.
Three interactive demonstrations, three concrete use cases, three proofs that the digital transformation of the public sector is no longer a promise but a wide open endeavor. Our experts are available to exchange freely, answer your questions and explore together what these technologies can concretely bring to your own organization.
 

The Retail Experience at AWS Summit Paris 2026 brings to life the complete cycle of modern retail and shows how Generative AI is reshaping every layer of the retail value chain, from creation to commerce, from the shop floor to the supply chain. Six interconnected demonstrations form a seamless journey through retail transformation. The Product Conception stand reveals how AI compresses design-to-production timelines, turning 2D sketches into photorealistic 3D visualizations in minutes rather than months. The Next-Generation E-Commerce experience showcases the store of tomorrow, where semantic search, virtual try-on, AI skin analysis consultations, and hyper-personalized recommendations converge to redefine the online shopping journey. Then, the Color Analysis stand offers visitors a personalized, AI-powered colorimetry experience, a tangible, take-home demonstration of how retail can become truly individual and offer personalised experiences. The Retail Agent stand demonstrates how AI-powered tools empower sales associates to deliver exceptional, data-driven customer experiences, from VIP appointment preparation to real-time inventory insights and seamless follow-up. The Voice of the Customer space captures the intelligence hidden in every customer interaction, transforming conversations into actionable dashboards that drive smarter merchandising and service decisions. Finally, the Counterfeit & Quality Management demonstration shows how computer vision and multi-modal AI protect brand integrity at every touchpoint, from warehouse receiving to point-of-sale. Together, these six experiences do not simply showcase technology, they illustrate a new retail paradigm where AI amplifies human expertise, deepens customer relationships, and turns operational complexity into competitive advantage. Whether you are a retail executive, a digital leader, or a store operations specialist, this booth offers practical, proven innovations you can bring back to your own transformation journey.

Discover how AWS is uniquely positioned to enable groundbreaking innovations for the telecom industry, with purpose-built services and solutions for telecom-specific use cases, and a community of telecom industry competency partners. Our demonstrations illustrate major innovations that enable telcos to forge new lines of business by improving customer experience, optimizing end-to-end Network Operations, modernizing legacy systems, and leveraging data usage, analytics, and artificial intelligence.

Stop by and connect with our AWS SaaS experts, here to help you get the most out of your core product on AWS. Whether you're looking to optimize your infrastructure, drive cost efficiency, or accelerate feature innovation, we'll work with you to unlock the full potential of what AWS has to offer for your SaaS business. From architecture best practices to scaling strategies and beyond, our team is ready to dive into your specific challenges and help you move faster with confidence.

Meet our Partner Teams to learn how to build and scale with the AWS Partner Network, a global community leveraging AWS technologies, programs, funding, and tools to deliver innovative solutions for customers.

Meet the Women in Tech global affinity group, driven by volunteers and open to all Amazonians who want to join our mission: make AWS the best place to work and the preferred employer on Earth for women. We invest in initiatives that are structured around our four pillars: building a diverse technology pool, for now and for the future ; recruiting the best female talent to join AWS ; developing and upskilling our female employees and retaining our talent by fostering a positive support model, strong engagement, and an inclusive culture. All of this is only possible with the support and daily commitment of our allies.

The Developer Community Zone is a dedicated space at AWS Summit Paris where the AWS developer community comes together to hear technical talks from their peers, explore the latest AWS technology through hands-on demos, and engage with the local AWS community. It is the heart of community connection at the summit, bringing together AWS Community Heroes, User Group leaders, Community Builders, and enthusiasts to share knowledge, spark conversations, and celebrate the spirit of building together.

The AWS Builders’ Fair is a fun and interactive way to learn how to apply AWS services to real-world use cases. Explore our science fair of projects, built by AWS experts, and partners and customers. Builders’ Fair projects are mostly non-production conceptual demos, created to show you the “art of the possible,” using AWS services.

The Secret Agentic Unicorns Game Day is an immersive, hands-on experience where participants dive into a live AWS environment to build real AI skills using Amazon Bedrock, AgentCore, Strands, and Agent-to-Agent (A2A) technologies. As AI adoption accelerates across every industry, this scalable Game Day format empowers customers, partners, and field teams, from beginners to advanced practitioners, to tackle real-world challenges blending cloud architecture with intelligent automation and foundation models, walking away with skills they can immediately apply. Participants are challenged with 3 to 4 immersive quests, each designed to mirror real-world AI scenarios in an engaging and memorable way. In The Great Pizza Caper, for example, participants assemble AI agents to solve the mystery of stolen pizzas before customers riot, deploying location and orders agents using AWS Bedrock AgentCore to track down the missing edible-gold pizza with unicorn mozzarella crown.

The AWS French Podcastis a weekly podcast that has been exploring the world of cloud technologies for over seven years. It is primarily aimed at "hands-on builders", those technical individuals who work directly at the keyboard. We cover topics such as architecture, security, development, and many other themes that interest builders deploying their applications in the cloud. The format is an informal 30- to 45-minute conversation, guided by curiosity. We ask questions that allow listeners to discover either an architecture or a concrete use case. What we're looking for, above all, is genuine experience sharing on production applications, with an honest discussion of both the positive aspects and the challenges faced. This is not about spending 30 minutes showering AWS with praise! At the Summit, we'll be recording live episodes directly from our on-site studio. If you want to listen or be a guest in a future episode to share your story with our audience, come find us!

The AWS Training and Certification space at AWS Summit Paris offers an immersive, hands-on experience where participants can connect with experts, explore training resources, and develop real cloud and AI skills. Throughout the day, you can visit us, consult an AWS Training and Certification expert for personalized advice on your training and certification journeys, and discover AWS Skill Builder and its hundreds of digital resources. Or even participate in mini competitions in AWS Card Clash, a strategic card game where you learn by building cloud architectures. Room 253 at Self-Paced Labs, on the other hand, allows you to experience the functionalities of the AWS cloud at your own pace, in a Hands-on environment available all day, with more than 50 labs at your disposal for 30 to 90 minutes, adapted to each domain and level of expertise. You can also follow one of our 6 45-minute express training courses offered for various entrepreneur profiles, business decision-makers, and various technical profiles.

The Student Builder Zone is a space designed to give students an immersive and inspiring introduction to cloud technology and the AWS ecosystem. The zone features a theater hosting a full day of tailored sessions — from the opening keynote to hands-on breakout sessions and chalk talks, all crafted for students who are new to AWS and eager to build their cloud skills. Beyond the sessions, the Student Builder Zone comes alive through a series of interactive activations. Students can explore demo pods featuring cutting-edge AWS technologies, get a professional headshot at the photo booth, and discover how AWS AI capabilities apply to sports with our Connected Football Table. The zone is also a place to connect and grow: an "Ask an Expert" station staffed by AWS professionals provides career insights, while a Women in Tech corner reflects AWS's commitment to diversity in technology.