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AWS at NAB 2025
LAS VEGAS | APRIL 5-9th
Create. Connect. Captivate.
Meet with the Amazon Web Services (AWS) team in Booth W1701.
Experience a live sports production with AWS
Uncover the power of convergence across media and entertainment with our live sports experience. Changing viewer behaviors and preferences for more immersive and personalized experiences, coupled with new technology innovations and more content platforms, mean that a broadcast is no longer just a broadcast. It can also be a live fan engagement opportunity on streaming platforms, a gaming experience leading up to and during the event, an in-person experience enhanced by immersive technologies, and a monetization opportunity. Join us to see how AWS is helping customers fuel fan engagement by enabling them to create content, connect workflows, and captivate audiences.
Test your race car driving skills in our esports racing challenge in the West Hall lobby - presented by AWS and NVIDIA, and produced by Tagboard. You can experience what it is like to be a Formula 1 driver – from racing the Las Vegas Grand Prix track in an official F1 simulator, to seeing AI-powered insights on their performance and conducting a post-race interview. Data and analytics from the races and interviews will be be used to showcase the future of live cloud production and generative AI for sports broadcasts throughout the demo stories in the AWS booth.
Thank you to our booth sponsors
Generative AI in Media and Entertainment - AI Innovation Zone
Embrace the impact of generative AI in media and entertainment. Visit the Amazon Nova area in the AI Innovation Pavilion (West Hall), where you can see and use the latest generative AI service for the first time at NAB. Amazon Nova empowers Media and Entertainment companies unlock the full potential of their content through innovative, multimodal AI solutions, including image, video, and speech. In the AI Innovation Zone, attendees can design a real-time race track and see it come life and also create and print personalized stickers in the generative AI sticker studio. Get hands on with new AWS M&E technologies, including:
Set up an AI demo with an AWS M&E specialist.
PGA-ready? Practice your swing.
Step into the tee box of some of golf’s most iconic holes with Full Swing, the Official Simulator Partner of The PGA TOUR. Full Swing’s technology delivers a realistic experience off the course showing your real ball flight—all powered by AWS.
After perfecting your swing, design your dream golf hole with AWS generative AI tools, and walk away with a customized golf poster. Find us at SU4109 to show us your best shot!
AWS is the Platinum Sponsor of #GALSNGEAR CONNECT 2024
This year, AWS is the proud Platinum Sponsor of the #GALSNGEAR CONNECT Women's Leadership Summit. A half-day program recognized as motivating and valuable by past participants is geared to help you level up your career journey at every stage. Expand your network, get inspired, and take your career where you want it to go in media and entertainment. Don’t miss our very own Samira Bakhtiar, General Manager, Media & Entertainment, Games and Sports for the opening kick off.
Tech Talk: Spotlight on Virtual Production
Don’t miss Katrina King, Global Strategy Leader of Content Production on April 14 at 4:00pm W3943 to see Tech Talk: Spotlight on Virtual Production where creative and technical innovations affecting broadcasters and content creators in the world of virtual production will be covered.
*No Registration Required
AWS Theater with AWS Partners
Learn from AWS technical leaders, Amazon Partner Network (APN) partners, and customers to hear how they are accelerating the implementation of AWS for media workloads. We’ll cover key industry topics including live cloud production, generative AI in media, games, monetization, and more. These sessions are a great way to upskill yourself on AWS solutions, open new opportunities, and speed adoption and deployment. No advanced registration required.
Location: West Hall, W1343
AWS Builder Zone
Interested in building with AWS services? Talk technical challenges and chat with our experts on building featured services to solve any M&E challenge with key solutions, including: Amazon CloudFront, Elemental Media Services, Generative AI, and Storage. Don’t miss the new AWS for Games area with the newly launched service Amazon GameLift Streams.
AWS Sessions:
How to build entertainment breakthroughs using generative AI and the cloud
Sunday, April 6th | W4543
3:30-4:30 pm
Beyond Broadcasting: The Role of AI, Data Analytics and Personalization
Tuesday, April 8th | Theater 1 (W224-W225)
10:30-11:15 pm
Closer to the Action: How IMAX & AWS Are Elevating Live Sports Streaming
Tuesday, April 8th | West Room 224-225
1:15-1:45 pm
Meet with an AWS M&E specialist
We’d love the chance to speak with you onsite.