AWS Innovation with Sinclair

Topic: Generative AI and Content Provenance in Media & Entertainment

About the Episode

On this episode of Innovation Ambassadors, we’re showcasing the journey of Sinclair, a diversified media company and a leading provider of local news and sports. We'll explore their work with AWS Prototyping to promote content authenticity using "The Coalition for Content Provenance and Authenticity" (C2PA) open source tools and AWS serverless technologies.

Learn how they rapidly built and tested a cloud-native solution using AWS Lambda and Amazon ECS to cryptographically sign content across production workflows for provenance validation.

Discover the emerging opportunities and obstacles of generative AI in the media landscape, hear key architectural insights, and get a glimpse at the future of trusted content creation using this serverless approach.

Highlights

0:00 - Introduction
1:21 - Challenges with content proliferation and authenticity
2:51 - C2PA initiative and goals
5:10 - About the C2PA manifest
8:31 - Architecture for the prototype
16:24 - Responsible use of generative AI
18:46 - Benefits of metadata transport enabled by C2PA
20:55 - Importance of trust, transparency and metadata management
22:25 - Current status and adoption by vendors

The takeaway for us is that POCs with AWS can work well. It doesn't take a lot of resources from our side if we do the work upfront to create a narrow spec for that, and then we get something valuable at the end for both of us.

Mike Palmer