« All episodes
Topic: Generative AI and Content Provenance in Media & Entertainment
AWS Innovation with Sinclair
June 2024
About the Episode
On this episode of Innovation Ambassadors, we’re showcasing the journey of Sinclair, a diversified media company and a leading provider of local news and sports. We'll explore their work with AWS Prototyping to promote content authenticity using "The Coalition for Content Provenance and Authenticity" (C2PA) open source tools and AWS serverless technologies.
Learn how they rapidly built and tested a cloud-native solution using AWS Lambda and Amazon ECS to cryptographically sign content across production workflows for provenance validation.
Discover the emerging opportunities and obstacles of generative AI in the media landscape, hear key architectural insights, and get a glimpse at the future of trusted content creation using this serverless approach.
- Date (Newest to Oldest)
Highlights
0:00 - Introduction
1:21 - Challenges with content proliferation and authenticity
2:51 - C2PA initiative and goals
5:10 - About the C2PA manifest
8:31 - Architecture for the prototype
16:24 - Responsible use of generative AI
18:46 - Benefits of metadata transport enabled by C2PA
20:55 - Importance of trust, transparency and metadata management
22:25 - Current status and adoption by vendors
The takeaway for us is that POCs with AWS can work well. It doesn't take a lot of resources from our side if we do the work upfront to create a narrow spec for that, and then we get something valuable at the end for both of us. Mike Palmer
Related Episodes
Topics: AWS Executive Insights
Unlocking the Value of Generative AI for Business Leaders
Additional Resources
This is My Architecture
'This is My Architecture' is a video series that showcases innovative architectural solutions on the AWS Cloud by customers and partners. Each episode examines the most interesting and technically creative elements of each cloud architecture.
AWS Conversations with Leaders
Hear from business executives across industries in conversation with AWS Enterprise Strategists and other AWS leaders as they share personal insights on cloud transformation, inspiring innovation, and leading teams.
Have feedback?
Send your suggestions, show ideas and comments to: mediaseriespodcasts@amazon.com