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Topic: Scalable Serverless Taxonomy Solutions
AWS Innovation with Epsilon Digital Marketing
September 2024
About the Episode
On this episode of Innovation Ambassadors, we're showcasing the journey of Epsilon Digital Marketing - a global leader in outcome-based marketing, helping the world's top brands personalize experiences for millions of people.
Get a behind-the-scenes look at developing a distributed system to rapidly categorize massive product datasets across clients with services like Amazon EMR, and Amazon Bedrock. Hear about their iterative process enhancing the AI models, improving throughput, upskilling on modern architectures, and fusing marketing domain expertise with AWS's technical capabilities - all while delivering highly personalized ad experiences at epic scale with privacy-by-design.
Interested in joining AWS? The AWS Protoyping team is currently hiring for the following roles:
1. Applied Scientist: https://amazon.jobs/en/jobs/2676654/sr-applied-scientist-aws-prototyping
2. Sr. Prototyping Solutions Architect: https://amazon.jobs/en/jobs/2697403/sr-ai-ml-prototyping-solutions-architect-aws-specialist-prototyping-team
3. Sr. Prototyping Solutions Architect: https://amazon.jobs/en/jobs/2708231/sr-prototyping-solutions-architect-aws-specialist-prototyping-team
Highlights
00:00 - Introduction
01:08 - Epsilon Digital Marketing's business of serving personalized ads at massive scale
03:48 - Epsilon's complex legacy technology landscape
06:56 - How Epsilon partnered with AWS Prototyping team
09:56 - The three core taxonomy processes modernized
12:09 - The two-step prototyping approach: understanding legacy first, then applying Gen AI
15:02 - Benefits of generative AI reducing manual taxonomy work
18:45 - The importance of "privacy by design" principles at Epsilon
22:05 - Overcoming obstacles and learnings during the prototype project
29:28 - AWS prototyping is hiring!
The barriers to entry were less than I anticipated. And so, if you can find the right business use case within your organization, that you think Gen AI would make a difference for and help you evolve your current capabilities. I'd say, just jump in the pool, right?" - John Conley encourages others to explore generative AI for suitable use cases, finding it more accessible than expected.
Related Episodes
Topics: AWS Executive Insights
Unlocking the Value of Generative AI for Business Leaders
Additional Resources
This is My Architecture
'This is My Architecture' is a video series that showcases innovative architectural solutions on the AWS Cloud by customers and partners. Each episode examines the most interesting and technically creative elements of each cloud architecture.
AWS Conversations with Leaders
Hear from business executives across industries in conversation with AWS Enterprise Strategists and other AWS leaders as they share personal insights on cloud transformation, inspiring innovation, and leading teams.
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