AWS Innovation with HERE Technologies

Topic: Generative AI and the Road Ahead for Automotive Innovation

About the Episode

On this episode, we explore the innovative work of Here Technologies, a world leader in location-based platforms. Learn about their collaboration with the AWS Prototyping team, where they've developed a next-generation search platform that seamlessly converts natural language query (NLQ) into advanced automotive driving simulations and scenes.

Host Sara is joined by Here Technologies' Senior Product Managers Kristin Thompson and Julian Gonsior and AWS's Shane Madigan and Patrick O'Connor to share insights on building a scalable data pipeline, implementing search capabilities, and leveraging generative AI to streamline simulation testing. Explore how this solution helps automotive manufacturers accelerate the development and validation of advanced driver assistance systems (ADAS) by enabling efficient virtual testing of real-world scenarios.

Highlights

0:00 - Introduction & Welcome
1:17 - HERE Technologies: Company Overview & Mission
2:51 - Understanding Automotive Automation Levels
4:14 - The Role of Simulation in Development
5:37 - HERE's Partnership with AWS
7:12 - Project Scope & Key Objectives
9:16 - Technical Architecture & Implementation
14:32 - The Impact on Automotive Testing
21:10 - From Prototype to Production
22:59 - Team Reflections & Key Learnings

When you really lean on your partners and solicit engagements with folks who have expertise in other areas, then you can actually bring something really remarkable and unique to the market that you might not be able to do on your own

Kristin Thompson reflecting on the collaboration with AWS