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Topic: Generative AI and the Road Ahead for Automotive Innovation
AWS Innovation with HERE Technologies
January 2025
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About the Episode
On this episode, we explore the innovative work of Here Technologies, a world leader in location-based platforms. Learn about their collaboration with the AWS Prototyping team, where they've developed a next-generation search platform that seamlessly converts natural language query (NLQ) into advanced automotive driving simulations and scenes.
Host Sara is joined by Here Technologies' Senior Product Managers Kristin Thompson and Julian Gonsior and AWS's Shane Madigan and Patrick O'Connor to share insights on building a scalable data pipeline, implementing search capabilities, and leveraging generative AI to streamline simulation testing. Explore how this solution helps automotive manufacturers accelerate the development and validation of advanced driver assistance systems (ADAS) by enabling efficient virtual testing of real-world scenarios.
Highlights
0:00 - Introduction & Welcome
1:17 - HERE Technologies: Company Overview & Mission
2:51 - Understanding Automotive Automation Levels
4:14 - The Role of Simulation in Development
5:37 - HERE's Partnership with AWS
7:12 - Project Scope & Key Objectives
9:16 - Technical Architecture & Implementation
14:32 - The Impact on Automotive Testing
21:10 - From Prototype to Production
22:59 - Team Reflections & Key Learnings
![Quote Quote](https://d1.awsstatic.com/executive-insights/image-quote-aws-orange-50x50.485911a988aa8752c64acf77aee91031ba7172d8.png)
When you really lean on your partners and solicit engagements with folks who have expertise in other areas, then you can actually bring something really remarkable and unique to the market that you might not be able to do on your own - Kristin Thompson reflecting on the collaboration with AWS.
![](https://d1.awsstatic.com/executive-insights/image-quote-end-aws-orange-50x50.5528bb33b1e820008941af7226547dd828e71372.png)
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Additional Resources
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'This is My Architecture' is a video series that showcases innovative architectural solutions on the AWS Cloud by customers and partners. Each episode examines the most interesting and technically creative elements of each cloud architecture.
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Hear from business executives across industries in conversation with AWS Enterprise Strategists and other AWS leaders as they share personal insights on cloud transformation, inspiring innovation, and leading teams.
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