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IDC MarketScape | Asia/Pacific (Including Japan) Public Cloud IaaS 2026 Vendor Channel Ecosystem Assessment

Read this IDC MarketScape to understand the evolving cloud IaaS landscape across Asia/Pacific, partner ecosystem strategies, and vendor capabilities

The IDC MarketScape evaluated 9 vendors across ecosystem strategy and partner enablement and named AWS as a Leader.
 
Key highlights from the report
  • As the regional IaaS Spending is projected to grow by 18% and reach $62 billion in 2026, traditional channel models — driven by scale, incentives, and coverage — are being replaced by outcome-driven ecosystems where joint value creation, measurable results, and shared accountability are important.
  • AWS was recognized for strengths in:
    ✅ Channel performance and partner growth
    ✅ Comprehensive and structured partner program
    ✅ Strong investment in technology and AI enablement
    ✅ Frequent joint go-to-market and solution co-creation initiatives
    ✅ Balanced support across partner types and market expansion
    ✅ Large-scale, resilient public cloud infrastructure in Asia/Pacific (including Japan) comprising 16 regions across APAC with 50 availability zones and a vast partner ecosystem.
  • Traditional channel models driven by scale and incentives are being replaced by outcome-driven ecosystems where joint value creation, measurable results, and shared accountability are critical. Vendors that emphasize these principles are better positioned for sustained growth
  • Partners must prioritize specialization, certification, and AI capability development to unlock higher-margin opportunities. AWS provides extensive training resources, certification programs, and specialized enablement for AI, generative AI, and cloud-native solution
Consider AWS when:
  • Partners require a mature, well-resourced partner ecosystem with extensive support for onboarding and enablement, plus availability of AWS-specific skilled resources
  • Organizations value rapid channel-driven growth and strong investment in technology, AI, and joint go-to-market initiatives
  • Partners prioritize scalable infrastructure and innovation with proven frameworks for co-creation and technical capability development
  • Partners seek balanced support across strategic, new, and long-tail partners with tailored programs for market expansion
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NOTICE

IDC MarketScape | Asia/Pacific (Including Japan) Public Cloud IaaS 2026 Vendor Channel Ecosystem Assessment, March 2026, IDC #AP54336526e. IDC and IDC Research are registered trademarks of IDC, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. IDC does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. IDC research publications consist of the opinions of IDC's research organization and should not be construed as statements of fact. IDC disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Image: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.  

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