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Omdia | Partner Ecosystem Multiplier: The AWS Opportunity in APJ

Read this report to understand how partners in the APJ region can achieve up to a US$4.07 for every US$1 of AWS sold.

Read the report to understand how:
  • AWS partners in APJ can generate up to $4.07 in revenue for every $1 of AWS sold, with a massive market opportunity of $133.1 billion expected to be spent on cloud infrastructure services in the region in 2026
  • Partners achieve maximum profitability by offering services across six categories, with the top three being Manage services (31.2%, $1.27), Design services (28.7%, $1.17), and Build services (26.1%, $1.06), creating multiple revenue opportunities throughout the customer lifecycle
  • 60% of the total PEM opportunity occurs in years 2 and 3 of customer relationships, with successful partners generating sustainable recurring revenues through managed services, AI implementations, and strategic advisory roles
  • Partners leveraging AWS Marketplace can unlock new customer budgets and generate recurring SaaS revenue, with Omdia forecasting $34.8 billion flowing through cloud marketplaces in APAC by 2030, driven by regional launches in India, Australia, Japan, and Korea
  • Partners who frequently engage in co-sell activities with AWS teams see 51% higher revenue growth, demonstrating the powerful impact of leveraging AWS partner managers, sales teams, and customer success functions for larger strategic deals
Download the Omdia report now >>
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NOTICE

Omdia | Partner Ecosystem Multiplier: The AWS Opportunity in APJ. Jan 2026. Omdia commissioned research, sponsored by AWS. Omdia is a registered trademark of Omdia, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Omdia does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.Omdia research publications consist of the opinions of Omdia's research organization and should not be construed as statements of fact. Omdia disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Omdia as part of a larger research document and should be evaluated in the context of the entire document. The Omdia document is available upon request from AWS.

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