Retail Case Studies

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Amazon.com Case Study

Amazon.com is the world’s largest online retailer. In 2011, Amazon.com switched from tape backup to using cloud-based Amazon S3 for backing up the majority of its Oracle databases. By using AWS, Amazon.com was able to eliminate backup software and experienced a 12X performance improvement, reducing restore time from around 15 hours to 2.5 hours in select scenarios. 

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Abof Case Study

Running its infrastructure in AWS has enabled abof to achieve 99.999 percent availability and an average page loading time of 1.5 seconds, while obtaining the agility needed to thrive in the competitive online fashion industry in India. abof is Indian conglomerate Aditya Birla Group’s initial venture into e-commerce; the business provides apparel, footwear, and accessories for men and women. The business is using Amazon EC2 to run IBM WebSphere Commerce Suite and an IBM DB2 database, Amazon S3 to store website images and video, Amazon RDS to run a MySQL database supporting an in-house developed logistics system, and Amazon CloudFront to deliver content to users across India and internationally.

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Amway Case Study

Using AWS IoT and AWS Professional Services, Amway designed and implemented an IoT solution and launched its first Internet-connected product in less than 14 months. Amway offers more than 450 products and operates in more than 100 countries and territories globally. The company is one of the first to use the new Just-in-Time certificate registration for AWS IoT, a process that automatically registers device certificates as part of the initial communication between a device and AWS IoT.

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Brooks Brothers Case Study

Brooks Brothers is a leading US retailer of fashion wear and accessories. The company is running key business-critical SAP applications powered by HANA on AWS. Now, the organization can use AWS to launch and test new SAP software based retail projects in hours instead of weeks, save thousands on hardware costs, and focus more on new initiatives that drive revenue.

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Nisa Retail Case Study

Nisa Retail is a member-owned, supply-chain service for independent food retailers based in the UK. Wanting to provide members with a mobile app, Nisa worked with APN partner, Intechnica, to develop the app on the AWS Cloud, reducing time to market by nearly 4 months and connecting the app to mission-critical systems without disruption.

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Belkin Case Study

Belkin, a retail consumer electronics company based in California, uses AWS to launch products quickly and provide reliable, flexible service to its users.

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DXL Case Study

Destination XL (DXL) is the largest specialty retailer of big and tall men’s apparel in the United States, operating more than 200 retail and outlet stores that carry more than 2,000 private label and name-brand styles. The company was looking for a platform that would allow it to extend its in-store customer experience to online shoppers, and chose AWS.

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Instacart Case Study

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at the customers' favorite local stores and deliver them straight to their doors. Instacart uses AWS CodeDeploy to automate deployment operations for all of its front-end and back-end services. Using AWS CodeDeploy has enabled Instacart’s developers to focus on their product and worry less about deployment operations.

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Artfinder Case Study

Artfinder can match its customers with art they will love thanks to recommendation tools built on AWS. The company is an online art marketplace, allowing thousands of artists to sell directly to buyers. It runs its website and recommendation tools using AWS technologies such as Amazon EC2, Amazon Machine Learning, Amazon Rekognition, and Amazon Kinesis Firehose.

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Ocado Case Study

Ocado, the worlds’ largest online grocery retailer, is using AWS to power its Smart Platform – bringing its disruptive, tech-driven business model to bricks-and-mortar retailers worldwide. Moving to AWS has made experimenting with new innovations much faster and far more cost-effective, helping Ocado developers get ideas from conception to production in under an hour. AWS also enables Ocado to integrate data from hundreds of microservices into a data lake that powers AI capabilities across the infrastructure.

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Arena Flowers Case Study

Arena Flowers is an online florist and gift retailer that serves Europe and the US. The company decided to go all-in on AWS and uses the platform to host its website, order and stock management systems, and fulfillment applications. Now, the florist saves 30% on hosting costs and can scale to expand with massive sales surges on days like Valentines Day.

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Shop Direct Case Study

When UK retailer Shop Direct needed to increase its website availability, the company moved its e-commerce platform to AWS. As a result, Shop Direct was able to handle record Black Friday orders of nearly 10,000 orders/hour.

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Under Armour Case Study

Under Armour can scale its Connected Fitness apps to meet the demands of more than 180 million global users, innovate and deliver new products and features more quickly, and expand internationally by taking advantage of the reliability and high availability of AWS. The company is a global leader in performance footwear, apparel, and equipment. Under Armour runs its growing Connected Fitness app platform on the AWS Cloud.

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Gilt Case Study

Using AWS Gilt can keep its customers’ data safe with virtual private networks, security groups, and other features supporting security, while expediting software deployments and updates with AWS CodeDeploy. Gilt is an online website that provides insider access to top fashion brands at deeply discounted prices. The company moved from an on-premises data center to AWS to leverage the speed and efficiency of a cloud-based microservices infrastructure.

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Cenique Case Study

Cenique’s shopper-insight and digital-signage solutions provide retailers across the globe with an easy way to analyze in-store customer behavior and optimize marketing strategies accordingly. The company migrated its analytics platform to AWS after experiencing frequent downtime with on-premises servers. By moving to AWS, Cenique has reduced its operating costs by 60 percent and scaled to support a tenfold increase in customers.

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River Island Case Study

Founded in 1948, River Island is a leading UK high street fashion brand with 300 stores and a thriving digital business. Watch Doug Gardner, CIO at River Island, discuss how AWS allows the company to innovate at speed and scale its systems to handle major demand peaks on Black Friday.

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Chai Point Case Study

Using AWS has enabled Chai Point to avoid any outages that would affect a range of business-critical systems, including a cloud-based ERP system that integrates billing and supply chain activities and enables real-time monitoring of Chai Point retail stores. Founded in 2010, Chai Point is India’s largest organized chai retailer with about 100 retail stores. The business uses a range of AWS services running in an Amazon Virtual Private Cloud to deliver its applications.

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Eataly Case Study

Eataly is a provider of Italian food, beverages, restaurants, and other products and services. It uses AWS for a wide range of business functions, including running its website and e-commerce platform, providing data storage, communicating with a mobile app, and for business analytics. By using AWS, Eataly has been able to expand globally while scaling to support hundreds of thousands of users and millions of page views every month.

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Interflora Case Study

Interflora Spain is a business unit of Fleurop-Interflor, the Swiss-based company that operates a floral delivery network doing business in 150 countries. Interflora Spain uses AWS to run its customer-facing e-commerce platform and backend systems, including its Microsoft Dynamics ERP system and big data, business intelligence, and data backup projects. By using AWS, the company can handle seasonal spikes in orders, can quickly and easily update its e-commerce platform, and has made internal business processes more efficient.

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Zalora Case Study

ZALORA is an online fashion retailer in South East Asia. ZALORA’s technology stack runs fully on the AWS Cloud since 2016. This has enabled ZALORA to bring new products to market three times faster than in a previous hosted data center environment, increase capacity by 300 percent during peak sales periods, and operate with less than 150 engineers supporting more than 1,500 employees.

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SAP Case Study

SAP is a leading provider of enterprise software, handling 60% of the world’s GDP. Amazon Web Services customers can deploy the full range of SAP software in the AWS Cloud to solve business problems without worrying about infrastructure.

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