Accelerating Innovation in Retail

Born from Retail, Built for Retailers: Driven by a relentless customer obsession, AWS empowers you to create exceptional experiences built for the future of retail.


Improve your insights

Build a next-generation intelligence and insights engine to differentiate your brand, influence customer actions, and increase revenue. With over two decades of experience developing retail-specific data solutions, AWS can help you accelerate innovation and put your analytics to work faster so you can see a return on your insights sooner.

Optimize your operations

Improve IT efficiency, boost store productivity, automate supply chains, and drive continuous innovation with advanced ML and robotics technologies. With AWS, you can build retail solutions that are non-intrusive, connected, and predictive for end-to-end visibility into all your operations, so you can lower costs and pass along those savings to your customers.

Transform your customer engagement

Deliver consistent brand experiences across a range of customer touchpoints, including payment, shipping, and search, and stay engaged with your customers as they move between your digital channels and physical stores. Built from an unparalleled legacy of customer obsession, AWS enables you to create the best possible experiences across your entire customer lifecycle.


Explore retail solutions to lead your customer’s journey. AWS solutions and services provide value across the entire spectrum of retail IT operations.

Smart Store

Smart stores

Reinvent the in-store shopping experience with industry-leading technologies, like computer vision, IoT, and edge computing, to drive better customer experiences and reduce costs.

  • Pioneer in smart store technologies
  • Largest portfolio of smart store services and partners
  • Broadest experience delivering cloud-driven store solutions

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Digital Commerce

Digital commerce

Gain access to the technology, experience, and services of the world leader in cloud, ecommerce, and retailing innovation.

  • Leader in advanced agile ecommerce technologies and services
  • Unmatched innovation in omnichannel engagement
  • Deep experience migrating existing ecommerce systems to the cloud

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Supply Chain & Distribution

Intelligent supply chain

Automate and optimize your fulfillment process—from receiving to inventory management, item picking, and delivery—with advanced ML and computer vision solutions. 

  • Amazon-tested supply chain technologies
  • Global leader in one-day delivery with advanced automation
  • Proven expertise in controlling quality while lowering costs

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Customer Insights

Customer engagement

Unify your data and leverage ML to create valuable insights to improve customer predictions and enable dynamic, personalized customer experiences across all channels.  

  • Unmatched expertise in advanced ML models
  • Leader in creating meaningful customer experiences
  • Comprehensive solutions to attract, retain, and support customers throughout the lifecycle  

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Merchandise & Planning

Merchandise & planning

Improve forecasting with data-driven insights to better understand customer behaviors and preferences and make better, faster merchandising decisions.

  • Broadest set of demand forecasting and planning solutions
  • Forecasting engine used by Amazon for over 400 million products daily
  • Global network of certified AWS Retail Competency Partners

AWS for Retail IT Transformation

AWS is uniquely positioned to accelerate digital transformations with purpose-built offerings for retailers. With a 10-year head start in cloud services and the first to introduce microservices-based architectures, our agile, high-performance infrastructure enables you to experiment faster and seize market opportunities before your competitors.

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We work with the industry’s leading retailers - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways these retailers are leading their customer journeys with AWS.

Petco case study

See how Petco, with 1,500 locations across the US, is using AWS to build innovative microservices, bringing new features to its website and inventing better ways to help pet parents get the products and services they need.

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Neiman Marcus case study

See how Neiman Marcus, a well-known name in luxury retail, built a serverless architecture using AWS Amplify and AWS AppSync to speed up app development time and increase speed to market by 50%.

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Morrisons case study

See how Morrisons, one of the UK’s largest grocery chains, migrated its contact center to Amazon Connect, enabled the company to deliver a new customer experience and become operationally self-sufficient. 

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How Burberry is enabling digital transformation

Learn how Burberry transformed its business through its digital foundation. This fireside chat will provide insight into Burberry's efforts to redefine customer experiences and enable cloud-based business agility.

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Five ways retailers can transform customer experience with smart store technologies

Whether you’re buying online or in a physical store, shopping should be easy, simple, and enjoyable with fluidity between digital and physical touchpoints. Using these enhancements to address common customer pain points, retailers can transform shopping from a task to a treat.

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AWS Retail Competency Partners Content Hub

Explore articles, blogs, videos, and case studies featuring AWS Retail Competency Partners. This resource hub curates content featuring how our top retail partners enable retailers to accelerate their digital transformation across the entire enterprise, including marketing, merchandising, supply chain, store operations, and more.

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The AWS Partner Network (APN) is the global community of partners who leverage AWS to build solutions and services for customers. Explore these key resources to find and connect with retail-focused AWS Partners around the globe.

AWS Retail Competency Partners

Learn more 

AWS Retail Competency Partners help customers accelerate their digital transformations across the entire enterprise, including marketing, merchandising, supply chain, store operations, finance, and IT. These AWS Partners have been validated for demonstrating technical proficiency and proven retail customer success in one or more specialized areas.

AWS Retail Innovation Zone by RIS

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Offered by RIS (Retail Info Systems), a retail business and technology community, this comprehensive site focuses on helping customers explore how AWS Retail Competency Partners can accelerate modernization and innovation efforts in areas spanning customer engagement, data science, stores, and ecommerce.

Retail shopping bag

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Industry-leading retailers are already using AWS. Contact our experts and start your own AWS Cloud journey today.