Digital Commerce Solutions on AWS

Provide compelling digital shopping experiences across channels to attract more customers, increase sales and flawlessly deliver.

AWS joins the MACH Alliance

Learn why AWS joined the MACH alliance to help create a common e-commerce architecture to give more freedom to retailers mix and match solutions, deliver new features, and build a great customer experience.

Let AWS support your digital commerce transformation
With digital commerce solutions from AWS, you get the power to accelerate innovation, drive savings and efficiencies, and deliver incredible customer experiences on every channel.


Build an agile platform
Digital commerce is notoriously volatile. With AWS, retailers tap flexible, elastic cloud services that easily scale up or down depending on demand, so you only pay for what you use.
Increase conversions
Ensure that new customers coming to your site end up buying something. With AWS, you can add compelling new experiences to win more customers and drive sales.
Reach more customers
Build new ways and alternate channels to interact with customers, remove friction from the discovery and buying experience, and lower customer churn.
Deliver on your brand promise
AWS supports all the ways your customers want to shop and provides the most efficient fulfillment of orders across adding omnichannel, last mile, and reverse logistics.

Improve your customer’s digital experience

With AWS, you gain access to the technology, experience, and services of the world leader in cloud, ecommerce, and retailing innovation. We help you migrate your existing ecommerce systems to the cloud and take advantage of everything AWS has to offer: modern, cost-effective cloud services, agile ecommerce technologies, and innovative strategies for attracting new customers.

Guidance for Immersive Retail on AWS

Use spatial computing to make 3D product images. Upload images to AWS, store the image, validate the image, and use AWS services to maintain metadata about that image.

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Guidance for Livestreaming for Retail on AWS

Livestream product reviews with interactive chat and push auto-discovered product data to viewers.

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Guidance for Web Store on AWS

Build a headless e-commerce web application with core capabilities – including search, personalization, marketing, fraud detection, customer authentication, location services, and chatbots.

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AWS services

Securely deliver content with low latency and high transfer speeds
Reliable and cost-effective way to route end users to internet applications
Managed DDoS protection
Create real-time personalized user experiences faster at scale
Build chatbots with conversational artificial intelligence (AI)
Set up, manage, and scale a search solution for your website or application
Build engaging live stream experiences
Discover and protect your sensitive data at scale
Protect your web applications from common web exploits

Customer stories

We work with the industry’s leading retail companies - innovators and pioneers - who expect more from their technology partners and know that great experiences speak louder than words. Learn more about the exciting ways retail companies are leading their customer journeys with AWS.

Pomelo logo

Pomelo Fashion enhances shoppers’ experience and increases revenue

Pomelo Fashion, a global fashion ecommerce service, leverages Amazon Personalize to customize user experiences, improve the discoverability of new items, and boost sales.

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image of SHOPLINE customer shopping

SHOPLINE buys time and new customers with serverless on AWS

Learn how SHOPLINE, an omnichannel smart commerce platform, adopted the modern technology of containers on AWS to quickly scale its business and infrastructure while minimizing cost.

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BigBasket logo

BigBasket grows bigger with 400,000 daily orders on AWS

By building its infrastructure on AWS and taking advantage of AWS Enterprise Support, BigBasket, an online grocery market in India, has been able to scale from 250,000 daily orders to 400,000 in eight months.

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Waitrose employee delivering groceries
Waitrose logo

Waitrose rises to pandemic challenge and amazes customers with AWS

Waitrose, a grocery brand, implemented its move to AWS to enable its online grocery service to accommodate spikes in customer grocery orders, launch software updates, and respond to real-time customer behavior when developing new features.

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Zappos logo

Zappos creates breakthrough customer experiences using AWS

Zappos, an ecommerce brand, uses analytics built on AWS technology to personalize search results for individual users without noticeable latency, achieving higher search-to-clickthrough rates and reducing return rates.

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The CTO Guide to Ecommerce Architectures: People, Process, and Technology

Innovate with key industry partners

Discover the latest AWS Partner solutions for your digital commerce journey through the AWS Partner Network Retail Competency and AWS Marketplace.

VTEX icon

VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.

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Ultra Commerce icon

Ultra Commerce’s fully integrated platform features built-in OMS, CMS, and PIM, providing a seamless end-to-end customer experience and helps customers grow their online business.

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ViSenze logo

ViSenze power visual commerce at scale for retailers and publishers. The company delivers intelligent image recognition solutions that shorten the path to action as consumers search and discover on the visual web.

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Cloudinary logo

Cloudinary empowers brands to deliver visual-first experiences that engage and convert. It’s cloud-based solutions allow brands to focus on delivering optimal digital experiences faster.

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Adobe logo

Adobe Commerce, powered by Magento, offers flexible ecommerce solutions with a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences.

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Namogoo icon

Namogoo contractually guarantees ecommerce websites a minimum 1.5% conversion uplift, which is proven in a free trial by preventing unauthorized ad injections to shopper’s browsers.

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AWS Service Partners

Our network of AWS Service Partners offers strategy and deployment services to retail brands to accelerate digital transformation and innovation.

Accenture logo

Accenture retail technology helps marketing companies out maneuver uncertainty by innovating around industry-specific functions and capabilities to provide clients with speed-to-value.

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Infosys icon

Infosys helps customers discover, evaluate, and integrate software, services, and processes that help reimagine the enterprise value chain in the cloud and deliver fast time to value.

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Deloitte logo

Deloitte retail technology helps to mobilize data and insights to optimize customer experiences, create operational efficiencies, improve product pricing, and inform management decisions.

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Pivotree icon

Pivotree is a leader in frictionless commerce with expertise in digital commerce, data management, and supply chain solutions.

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AWS Marketplace

Retail solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

TIBCO icon

TIBCO fuels digital business by enabling better decisions and faster, smarter actions through the TIBCO Connected Intelligence Cloud.

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VTEX icon

VTEX offers direct-to-consumer (DTC) solution on AWS for large enterprises to quickly and easily launch ecommerce sites and experiences to sell directly to consumers.

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Namogoo icon

Namogoo offers a solution for e-commerce and other online enterprises to prevent customer journey hijacking and helps uncover privacy and compliance risks that can come from the use of third and fourth-party ad vendors.

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Cloudinary icon

Cloudinary offers a cloud-based service that provides an end-to-end image management solution including uploads, storage, manipulations, optimizations and delivery.

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See related technical guides, solution briefs, blogs, and much more.

Featured Blog

How to implement a digital commerce strategy in retail

Consumer behaviors are shifting, and many retailers are trying to figure out where to invest money and effort to grow their brands. Our recommendation: Begin your digital commerce journey with these steps in mind.

stock image of woman shopping on laptop
infographic of digital commerce thumbnail

Dive into the history of digital commerce and find out our predictions on what’s next—and how you can plan for the future.

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stock image of man using laptop

How to Deliver Headless Commerce in Retail

Every retailer wants to provide the best possible shopping experience and reduce friction. And that means seamlessly integrating all your channels for an omnichannel experience. To maximize results, retailers need to understand these underpinning technologies.

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stock image of couple shopping online

The Path to Trustworthy Ecommerce: Fraud Prevention and Customer Satisfaction

For many ecommerce retailers, balancing fraud prevention and frictionless user experiences can be challenging. Find out why Omnyex uses Amazon Fraud Detector to secure their ecommerce platform and maintain exceptional customer experience.

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blog thumbnail for ecommerce architectures

The CTO Guide to Ecommerce Architectures

CTOs often mention two core capabilities of ecommerce architectures: the ability to innovate and the effort to integrate. Learn more about the four primary types of ecommerce architectures using our innovation vs. integration two-by-two matrix.

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Industry-leading retailers are already using AWS. Contact our experts and start your own AWS Cloud journey today.
Retail shopping bag