Digital Commerce Solutions on AWS

Born from retail, built for retailers, AWS is leveraging decades of experience in innovating with the world’s largest retailers to redefine digital commerce. AWS enables retailers to focus on what matters—providing compelling experiences that attract more customers, drive more sales, and deliver flawless fulfillment—on a fast, flexible cloud platform built for the future.

What's New

Let AWS lead your digital commerce transformation

With digital commerce solutions from AWS, you get the power to accelerate innovation, drive savings and efficiencies, and deliver incredible customer experiences on every channel.

Flex to meet customer demand

Digital commerce is notoriously volatile. With AWS, retailers tap flexible, elastic cloud services that easily scale up or down depending on demand, so you only pay for what you use. You now have a platform that cost-effectively supports all your digital channels and responds rapidly to deliver a great customer experience.

Innovate faster

Evolving technologies and customer preferences are rapidly transforming digital commerce. AWS gives you the ability to experiment with new ideas and quickly scale them to increase the effectiveness of your digital commerce initiatives. You can increase conversions and reach new customers with real-time streaming, artificial intelligence, conversational commerce, personalization, and other capabilities across channels.

Deliver consistent experiences across channels

Your customers are increasingly moving between your digital channels—ecommerce sites, mobile apps, and social commerce sites. With AWS, you can easily integrate your digital channels with each other and with your physical stores. This allows you to deliver a consistent brand experience across a range of customer touchpoints, including payment vehicles, shipping preferences, search options, and more.

Driving business outcomes for retailers

Click to learn more about how you can accelerate your digital commerce journey with AWS.

Customer success stories with digital commerce solutions on AWS

Global fashion ecommerce service leverages Amazon Personalize to customize user experiences and boost sales.
Zalando, Europe's largest online fashion platform, runs their ecommerce on AWS, to provide their customers with a reliable, high-performing shopping platform.
Large UK grocery chain implements Amazon Connect to deliver a self-serve contact center in weeks for improved customer experience.

Partner solutions

Discover the latest AWS Partner solutions for your digital commerce journey through the AWS Partner Network Retail Competency and AWS Marketplace.

Cloudinary provides an end-to-end, cloud-based image management solution, including uploads, storage, manipulations, optimizations, and delivery.
Contentful, built on AWS, enables enterprises to drive online sales by empowering retailers to efficiently manage content across multiple channels.
Layer0 provides an all-in-one Jamstack platform to develop, deploy, preview, split test, and monitor your frontend so customers can deploy in minutes and go live in days.
Magento, An Adobe Company
Magento is an open-source content management system for ecommerce sites, giving customers the power to create unique and engaging shopping experiences.
AWS marketplace
Ultra Commerce is an enterprise ecommerce platform. Its fully integrated solution features all customers need to grow their online stores.
ViSenze powers visual commerce at scale by delivering intelligent image recognition solutions that shorten the path to action as consumers search on the visual web.
VTEX is a cutting-edge, multitenant commerce platform that unifies customer experiences across all channels into a comprehensive enterprise solution.
Namogoo contractually guarantees ecommerce websites a minimum of 1.5% conversion uplift by preventing unauthorized ad injections to shoppers’ browsers.
Fenix Commerce

Fenix predicts accurate delivery dates and personalized shipping costs on branded DTC ecommerce sites using historical data and its proprietary AI algorithms.

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Retail on AWS

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