AWS RTB Fabric
Run real-time bidding workloads with your AdTech partners on a dedicated network in the cloud
What is AWS RTB Fabric?
AWS RTB Fabric helps you connect with your AdTech partners such as Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more in three easy steps. You can run real-time bidding (RTB) workloads over an optimized, private network that delivers single-digit millisecond latency. With AWS RTB Fabric, you can save up to 80% compared to standard cloud networking costs—without the need for upfront commitments. AWS RTB Fabric includes modules for optimizing traffic management, improving bid efficiency, and increasing bid response rates, all running inline within the service for consistent low-latency execution.
Benefits
With AWS RTB Fabric, you can globally scale RTB workloads with your AdTech partners like Amazon Ads, GumGum, Kargo, MobileFuse, Sovrn, TripleLift, Viant, Yieldmo, and more anywhere in three easy steps.
With AWS RTB Fabric, you can run your real-time bidding (RTB) workloads with up to 80% savings compared to standard cloud networking costs. Additionally, with transparent per-transaction pricing, you only pay for the resources you consume with no upfront commitments.
AWS RTB Fabric provides an optimized, private network that consistently outperforms average public internet latency.
With AWS RTB Fabric, you can deploy modules that enable you to optimize traffic management, improve bid efficiency, and increase bid response rates.
Use cases
Accelerate migration and modernization
Streamline your infrastructure and networking to quickly and flexibly meet new capacity demands—scaling RTB operations with your AdTech partners globally, with no upfront commitments.
Maximize publisher ad revenue
Integrate RTB traffic management modules with qualified demand partners to optimize auction execution, increase bid response rates, and yield to maximize supply monetization and publisher ad revenue.
Increase return on ad spend
Connect with ad supply sources faster to reach target audiences, increase advertiser campaign scale, and improve campaign performance for higher return on ad spend (ROAS).
What customers are saying
With AWS RTB Fabric, we saw, on average a 15-20% reduction in latency, a 30% increase in ad spend, and a 30% increase in win volume over the public web. More importantly, these gains come alongside an over 80% reduction in networking costs compared to public pricing, and with the trust and resiliency of the AWS network backbone.
Sean Kumar, VP Infrastructure & Security, TripleLift
TripleLift
AWS RTB Fabric offers a common infrastructure where SSP and DSPs can enforce supply chain hygiene, reduce bidstream duplication, upgrade security models, and activate policies like supply path optimization directly within the network.
Dr. Neal Richter, Director, Amazon DSP and Chair of IAB Tech Lab
Amazon DSP
By adopting AWS RTB Fabric, Viant is delivering greater efficiency and transparency across the programmatic supply chain: reducing costs and optimizing traffic before it reaches our bidder. With early access to AWS RTB Fabric, we saw on average, over 80% savings in networking costs compared to public pricing.
Keith Petri, SVP Product, Viant
Viant
The industry has been waiting for a dedicated cloud service that can handle this level of performance, reliability, and partner complexity—at a price point that fits the reality of adtech margins. AWS RTB Fabric provides a streamlined network infrastructure that enables seamless connectivity between adtech partners through modular integrations.
Scott Siegler, Director, Amazon Publisher Services (APS)
Amazon Publisher ServicesDid you find what you were looking for today?
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