AWS RTB Fabric customers

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy ads to reach new and existing audiences on Amazon and third-party apps and websites.

"The programmatic ecosystem has long needed a neutral, scalable network for buyers and sellers to interoperate without costly technical overhead. AWS RTB Fabric addresses this by offering a common infrastructure where SSP and DSPs can enforce supply chain hygiene, reduce bidstream duplication, upgrade security models and activate policies like supply path optimization directly within the network. It’s a foundational shift for how OpenRTB implementers efficiently and transparently transact across the open web."

Dr. Neal Richter, Director, Amazon DSP and Chair of IAB Tech Lab
 

Amazon Publisher Services (APS) is a suite of cloud services for publishers to build, monetize, and grow their digital media businesses. APS helps publishers unlock unique and unified demand across their apps and sites, as well as easily connect with adtech services.

"At Amazon Publisher Services, we operate at multimillion queries-per-second scale across global RTB workloads. The industry has been waiting for a dedicated cloud service that can handle this level of performance, reliability, and partner complexity—at a price point that fits the reality of adtech margins. AWS RTB Fabric provides a streamlined network infrastructure and SDK framework that enables seamless connectivity between publishers, buyers, and ISVs through modular integration. This reduces latency and costs, while increasing interoperability and real-time optimization. AWS RTB Fabric delivers the infrastructure RTB platforms have needed for years and makes the cloud decision finally straightforward, where scalability no longer comes with tradeoffs."

Scott Siegler, Director, Amazon Publisher Services (APS)
 

GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions.

“With AWS RTB Fabric, GumGum can send more bid requests to DSP partners thanks to the cost efficiencies it delivers—increasing revenue for both GumGum and our partners." 

Corey Gale, Senior Director of Engineering, Global Cloud & Data, GumGum 

Kargo is the leader in premium brand advertising, offering a suite of exclusive, omnichannel solutions that help leading brands forge meaningful customer connections across connected TV, social, video and the open web.

"AWS RTB Fabric represents a much-needed shift toward a more open, interoperable, and efficient adtech infrastructure. As the ecosystem becomes increasingly omnichannel, shared infrastructure like AWS RTB Fabric has the potential to simplify partner connectivity, reduce friction, and unlock smarter paths between buyers and sellers. We’re excited to see AWS investing in foundational tools for the future of programmatic."

Kyle Green, Vice President, Marketplace Strategy, Kargo

MobileFuse is a leading, mobile-first advertising company focused on delivering real-time insights and results to agencies and brands.

“MobileFuse is built around innovation and efficiency, and AWS RTB Fabric aligns perfectly with that vision. It allows ad tech companies to exchange data locally, improving speed and reliability while reducing unnecessary internet traffic. The result is lower costs, smaller environmental impact, and a more technically streamlined ecosystem—an advancement that benefits everyone involved.”

Dan Barnett, EVP, Engineering, MobileFuse

Sovrn is a technology platform helping publishers, creators, and brands thrive on the open internet. Serving thousands of customers across 80,000+ websites, mobile apps, and CTV channels, Sovrn reaches over 500 million active consumers across more than 40 billion page views each day.

“The promise of lowering infrastructure costs and improving efficiency for RTB workloads in the cloud is now a reality with AWS RTB Fabric. At Sovrn, we’re excited about how AWS RTB Fabric simplifies partner connectivity, reduces data transfer costs, and accelerates time to market—all while advancing our vision for a more open, efficient, and high-performing advertising ecosystem."

Isaac Schechtman, VP Product - Exchange

TripleLift is a Creative SSP that transforms digital advertising through creative technology and innovative ad formats.

"Onboarding to AWS RTB Fabric was seamless - it took just a few clicks, and worked with our existing infrastructure. We didn't need to re-architect or touch our bidding systems to start realizing savings and instantly connected with key real-time bidding partners on the platform. Configuration time was under 5-10 minutes with key partners, and we saw immediate impacts on several key performance metrics, including, on average, a 15-20% reduction in latency, a 30% increase in ad spend, and a 30% increase in win volume over the public web. More importantly, these gains come alongside an over 80% reduction in networking costs compared to public pricing, and with the trust and resiliency of the AWS network backbone."

Sean Kumar, VP Infrastructure & Security, TripleLift
 

Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals.

"By adopting AWS RTB Fabric, Viant is delivering greater efficiency and transparency across the programmatic supply chain: reducing costs and optimizing traffic before it reaches our bidder. With early access to AWS RTB Fabric, we saw on average, over 80% savings in networking costs compared to public pricing. Those efficiencies let us reinvest in innovation across Viant’s platform while maintaining our position as an independent market leader at the intersection of CTV and AI. Just as important, AWS RTB Fabric complements our focus on supply quality, one of the many ways Viant drives performance for our advertisers."

Keith Petri, SVP Product, Viant

Yieldmo is an advertising platform that helps brands invent creative experiences through tech and AI, using custom ad formats, proprietary attention signals, predictive format selection, and privacy-safe premium ad inventory curation.

"Latency is critical for advertising platforms to deliver exceptional ad experiences to our customers. With AWS RTB Fabric, our demand partners can evaluate more opportunities seamlessly and cost-efficiently. We’ve seen more than an 80% reduction in timeouts and higher bid rates, which translates to greater yield for our publishers. It’s a win-win."

Duc Chau, CTO, Yieldmo