Static, cohort-based, and manually created customer journeys are no longer sufficient when it comes to designing a personalized experience for customers. Companies want to know how an individual customer’s journey unfolds in the real world rather than work with theoretical outcomes. Customer Journey Analytics solutions on AWS track and analyze data at the individual customer level across channels. This allows companies to identify pain points across the customer journey, conduct root cause analysis, develop process efficiencies, and lower operational costs.
Software, SaaS, or managed services from AWS Partners
Prescriptive architectural diagrams, sample code, and technical content