Guidance for Advertising Agency Planning Management on AWS
Overview
This Guidance helps you centralize operations and set up seamless workflows among agency, advertiser, and publisher teams. It addresses key topics, including audience analysis, identity resolution, campaign insights visualization, personalized customer experiences, and media attribution. By following the best practices outlined, you can drive greater return on ad spend through improved collaboration between media planning, buying, analytics, and creative execution teams. The Guidance showcases how to leverage AWS for audience enrichment, data hygiene, democratizing performance data, and hyper-personalization.
How it works
Data flow
This diagram shows the data flow process for advertising agency planning management.

Detailed architecture diagram
This architecture diagram shows how to modernize advertising planning management in detail.

Well-Architected Pillars
The architecture diagram above is an example of a Solution created with Well-Architected best practices in mind. To be fully Well-Architected, you should follow as many Well-Architected best practices as possible.
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.
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