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- Guidance for AWS RTB Fabric with Real-Time Bidding Workloads on AWS
Guidance for AWS RTB Fabric with Real-Time Bidding Workloads on AWS
Overview
This Guidance demonstrates how advertising technology (AdTech) companies can revolutionize their real-time bidding (RTB) operations with AWS RTB Fabric. It shows how supply-side platforms (SSPs), publishers, demand-side platforms (DSPs), and other ad platforms can improve the performance and cost-efficiency of their real-time bidding workloads. AWS RTB Fabric helps AdTech companies connect with their partners over a purpose-built, private network to run real-time bidding workloads with single-digit millisecond latency, optimized data transfer costs, and enhanced infrastructure utilization. This Guidance helps AdTech companies streamline the adoption of a dedicated, high-performance network for managing large-scale daily ad traffic volumes while maintaining seamless integration with third-party services.
Benefits
Deploy a fully managed RTB gateway that enables direct, low-latency communication between demand and supply platforms. Reduce bid response times by leveraging AWS's optimized RTB network with load balancing and Availability Zone awareness.
Implement secure cross-account communication while preserving strict data boundaries between AdTech participants. Each platform maintains control of their own metrics and logs in dedicated Amazon CloudWatch and S3 resources to help uphold compliance with data privacy requirements.
Extend RTB capabilities with modular, pluggable components that adapt to specific business requirements. AWS RTB Fabric enables both requesters and responders to implement custom processing modules without compromising the core bidding infrastructure.
How it works
These technical details feature an architecture diagram to illustrate how to effectively use this solution. The architecture diagram shows the key components and their interactions, providing an overview of the architecture's structure and functionality step-by-step.
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.
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