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- Guidance for Load Balancing Advertising Real-Time Bidding Traffic with HAProxy on AWS
Guidance for Load Balancing Advertising Real-Time Bidding Traffic with HAProxy on AWS
Overview
This Guidance demonstrates how implementing HAProxy Enterprise can help
modernize ad-tech infrastructure, delivering substantial business and
technical advantages. It shows how to harness advanced load balancing
and traffic management capabilities to significantly enhance the
performance and reliability of high-frequency ad bidding systems. The
Guidance helps ad-tech companies optimize real-time data processing,
enabling faster decision-making and improved ad targeting accuracy. By
following this Guidance, companies can achieve greater operational
efficiency, improved scalability, and a competitive edge in the
fast-paced digital advertising landscape.
Benefits
Process millions of ad requests per second with optimized HAProxy on Graviton instances. Reduce latency through direct pod routing and efficient TLS termination, ensuring sub-500ms response times critical for RTB revenue optimization.
Deploy hardened AMIs with 30-second faster bootstrap times and automatic registration to the HAProxy Fusion Control Plane. Respond dynamically to advertising traffic patterns while maintaining consistent performance during peak demand periods.
Centralize configuration management across your HAProxy fleet while leveraging intelligent log sampling and Graviton instances. Cut energy usage by up to 60% compared to standard instances while maintaining the high performance required for ad-tech workloads.
Eliminate single points of failure with multi-AZ deployments and comprehensive health checks at every layer. Maintain continuous service even during component failures through redundant NLB distribution and automatic instance replacement.
How it works
These technical details feature an architecture diagram to illustrate how to effectively use this solution. The architecture diagram shows the key components and their interactions, providing an overview of the architecture's structure and functionality step-by-step.
Disclaimer
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.
References to third-party services or organizations in this Guidance do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy the architecture.
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