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AWS Solutions Library

Overview

This Guidance demonstrates how to harness the power of clickstream analytics by automating the deployment of a comprehensive data pipeline for web and mobile applications. It helps organizations transform raw user interaction data into actionable business intelligence through a configurable AWS solution that streamlines data collection, ingestion, analysis, and visualization. The solution shows immediate business value by providing pre-built dashboards and analytics models that reveal critical user behavior patterns, enhance customer understanding, and optimize marketing effectiveness. Through purpose-built SDKs and APIs, companies can efficiently capture both standard and custom events, enabling data-driven decision making and product innovation while maximizing return on marketing investments.

Benefits

This solution offers a comprehensive view of dashboards. Furthermore, exploration models allow you to perform complex analytics, such as event, funnel, path, and retention analysis, enabling a deeper understanding of user behavior and engagement patterns. 
Clickstream data are available at the finest granularity within the security perimeter of an AWS account. You can query, extract, share, and join the user behavior data for multiple use cases.
This solution is built on top of AWS serverless analytics services that auto scale for your data volume without requiring you to reserve any resources. Also, unlike other third-party solutions, this solution has no license charge, so you pay only for your actual AWS service usage.  

How it works

These technical details feature an architecture diagram to illustrate how to effectively use this solution. The architecture diagram shows the key components and their interactions, providing an overview of the architecture's structure and functionality step-by-step.

Download the architecture diagram

Deploy with confidence

Everything you need to launch this Guidance in your account is right here

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Dive deep into the implementation guide for additional customization options and service configurations to tailor to your specific needs.

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Let's make it happen

Ready to deploy? Review the sample code on GitHub for detailed deployment instructions to deploy as-is or customize to fit your needs. 

Go to sample code

Disclaimer

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.

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